Horticultural Asset Management, Inc. Announces Series B Financing

Cary, NC, March 12, 2008 --(PR.com)-- William Glynn, chairman and co-founder of Horticultural Asset Management, Inc. (HMI) (www.moneygrowsontrees.com), has announced that the firm is closing a $3.2 million Series B financing. The proceeds from the financing will be used to drive HMI’s commercial activity which has been created from its core products which provide valuations, inspections and remedial services for trees and shrubs. HMI is currently offering its products and services primarily to the insurance and real estate industries. Funding is provided by lead investor Rockbrook Advisors, an institutional investor based in Omaha, Neb. that specializes in companies offering insurance related technologies, products and services, and the Zekavat Investment Group, a successful private equity investor. Grant Lippincott of Rockbrook Advisors, formerly of Berkshire Hathaway, and Ken Zekavat of Zekavat Investment Group will join HMI's Board of Directors. Zekavat will assume the role of chairman.

“Having Rockbrook join us in growing the company is a real honor considering their successful track record in building and investing in insurance companies.” said Glynn. “The Series B financing will help HMI management expand products and services for commercial and residential property owners, insurance and real estate companies and allow us to accommodate the additional demand of our new clients.”

“We immediately recognized the value of data, services and products that HMI offers the property and casualty insurance industry,” said Lippincott, principal of Rockbrook Advisors. “Ken and I look forward to working with HMI’s management team to leverage the company’s valuable content to growth significantly in the insurance and other markets”.

About Horticultural Asset Management, Inc. (HMI):
Horticultural Asset Management, Inc. (HMI) is the only source for standardized replacement cost valuations and objective inspections of the condition of trees and shrubs (Plants) on residential and commercial properties. Working with leading horticultural and arboricultural experts, HMI has developed proprietary data collection software which enables its national network of arborists to efficiently and accurately inventory the Plants on a property. When this data is uploaded to HMI’s patent-pending evaluation system, the company is able to provide property owners, buyers, insurers, accountants and others with detailed reports that include critical information about the specific type, value and condition of these important assets. HMI is enabling property owners to better manage their valuable Plants by supporting improved insurance products and providing important information about any Plants which may require remedial services to protect against a loss of the Plant or damage to a nearby structure or other asset. For more information or to view a sample HMI Horticultural Assessment, please visit the Web site at www.moneygrowsontrees.com or call (866) 937-6468.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
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Horticultural Asset Management
Patty Briguglio