Willow Grove, PA, September 04, 2018 --(PR.com
)-- Brands have come to realize that the public has become numb to traditional advertising strategies. "Everyday," "Buy Now," "Shop Here," communication is no longer an exclusively effective strategy because the public has heard it a million times before and it no longer motivates buying decisions. Market research has discovered that if you connect to the human side of the buyer they are more inclined to connect with your brand. Major brands are starting to look in this direction but there is a newcomer to the online e commerce platform, NancyDeals.com, that is trailblazing this new marketing concept and they are focusing their marketing efforts almost exclusively on this trendy new way to connect with the public.
NancyDeals.com, a company located in Willow Grove PA is appealing to customers online by messaging through poetry and brief quotes while providing department store level access to over 18,000 products. They are not the first company to latch onto this idea of human connection, but they are the first to make it their primary form of marketing.
The recently released adverting promo marketing bow ties is an excellent example of their focus. Titled: I am More. Excerpt: You may think that that I am relegated to special occasions, solid black against a white tuxedo shirt...but I am more than that... I can dress up a tee shirt, enhance your romantic activities, illustrate your unique style at proms and other events...in colors and patterns that will dazzle onlooker...setting you aside...away from the norm...thrusting you into a realm of stylish popularity... I am your perfect statement of individualism... I am your Bow Tie and you can find me at NancyDeals.com.
The management of this new online shopping venue said that they have many of these types of promotional messages and that it will ultimately be what separates them from the crowded market of online merchants.