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êShave Inc.

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eShave New York Hosts "World Water Day" - Proceeds to Benefit Left to Tell Charitable Fund to Build a Fresh Water Well in a Village in Rwanda


New York, NY, March 15, 2008 --(PR.com)-- eShave, the world’s premiere brand of luxury shaving essentials, and Immaculee Ilibagiza, author of “Left To Tell” and founder of Left To Tell Charitable Fund (LTTCF) will be holding a fundraising event on March 22, 2008. Thirty percent of the proceeds from the sale of eShave merchandise sold in-store and online at www.eshave.com will go directly to LTTCF to build a fresh water well in a village in Rwanda. The kick-off party will take place on Wednesday, March 19th at eShave New York, 993B 1st Avenue, from 5pm-9m.

Established by the United Nations, World Water Day (www.worldwaterday.org) is an annual international day of observance and action to draw attention to the plight of the more than 1 billion people worldwide without adequate access to water and more than 2.4 billion without adequate sanitation. According to the World Health Organization, 50,000 children die each day and 1.6 million more will die this year because of diarrheal diseases, many of which could be prevented by safe drinking water.

“We decided to organize this event as we feel that the access to safe water is one of the important challenges of this millennium. It is our goal to help bring those numbers down and save lives,” commented Danielle Malka, President of eShave.

eShave has arranged for Immaculee to be the guest speaker at the kick-off event on Wednesday, March 19, 2008 at the eShave New York store. She will share her personal story of what she lived through and witnessed during the Rwanda genocide in 1994. She will be signing copies of her book, “Left to Tell,” which has raised over $150,000 for the LTTCF.

“We are thrilled to be able to start this campaign on a very grass roots level where we can witness, directly, the impact our donation will have on this village,” noted Malka. “It has been my dream to put such an event on, and finally, it is coming true.”

Ideal Cheese and Apolo Wines & Spirits will be generously donating gourmet cheeses from around the world and fine French wines to be served during the kick-off event.

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About ê Shave
ê Shave, defined by its unique style and unparalleled luxury, is known around the globe for its beautiful and sophisticated collection of shaving essentials. Based on the principals of fine jewelry making, ê Shave creates one-of-a-kind, artistic tools and accessories. ê Shave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men & women. ê Shave has modernized the wet-shaving tradition. ê Shave products are available at the eShave New York Store, as well as online at www.eshave.com and in select upscale retailers/spas worldwide. 800-94-SHAVE

Stop by eShave New York for a complimentary shaving consultation with their shaving experts.

About Immaculee:
Immaculee Ilibagiza was born in Rwanda and studied Electronic and Mechanical Engineering at the National University of Rwanda. Her life transformed in 1994 during the Rwanda genocide in which she lost most of her family. She lived through this horrific war and wrote about her experience with her book, Left to tell which has sold more than 250,000 copies worldwide and has helped to raise over $150,000 for the Left to Tell Charitable Fund. Immaculee has been invited to speak to a range of audiences all over the world including multinational corporations. The importance of her story has been recognized and honored by the Mahatma Gandhi International Award for reconciliation and Peace 2007. www.immaculee.com

About Left to Tell Charitable Fund:
The Rwandan genocide left many children without homes and families. After surviving this tragic event, Immaculée Ilibagiza vowed to raise money to help not only orphaned children in Rwanda, but all children of Africa to build better lives. This dream has become a reality with Immaculée’s Left to Tell Charitable Fund. The Left to Tell Charitable Fund has already relocated more than 60 Rwandan orphans and has offered support and communication outlets for the past pains and guilt of the tragic genocide.

The sponsors:

Ideal Cheese:
Started in 1952, Ideal Cheese has created a reputation as the best cheese shop in the country for its fine selection of exotic cheeses from around the world. Ideal Cheese Shop is located at: 942 1st Avenue (at 52nd St.) NY, NY 10022. www.idealcheese.com

Apolo Wines & Spirits:
A purveyor of fine wines and spirits from around the world, Apolo Wines & Spirits are distributed in wine shops and restaurants throughout New York.
Contact Information
êShave Inc.
Shelly Cellak
773-398-6154
Contact
www.eshave.com

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