Rotterdam, Netherlands, December 13, 2018 --(PR.com
)-- Rotterdam start-up 7thCircle BV announced today the release of their brand of natural healthy additives called Fooditive. The range heralds the introduction of the world’s first zero-chemical additives to the food and beverage market.
“The products help companies in the food and beverage industry to use additives with no chemicals, allowing their products to be completely natural and able to stand on the supermarket shelves without risk of harm to human health,” said 7thCircle BV’s Founder and Food Scientist Moayad Abushokhedim.
The natural additives are derived from food waste in order to promote sustainability and build a circular economy. The emulsifiers are derived from potatoes, the sweeteners are derived from pear and apple skins, the thickening agents are derived from banana skins, and the preserving agents are made from carrots. The food waste is sourced directly from partnering farmers and supermarkets.
The natural sweeteners are also zero-calorie, making them safe for individuals suffering from diabetes or eager to lose weight.
“All of our products are made from fruit and vegetable waste to create a one hundred percent sustainable and circular economy, and we believe that our commitment to the environment gives us back a great thing: health,” said Mr Abushokhedim.
“Formulating great-tasting foods with reduced- or zero-calorie sweeteners will help the world cut down on consumption of sugar. Fooditive therefore does not contribute to obesity-related conditions including heart disease, stroke, type 2 diabetes and certain types of cancer.”
7thCircle BV has an extensive system for ensuring food safety that includes testing for heavy metals and pesticides in order to make the highest quality products. To improve their sustainability portfolio, 7thCircle BV also power their production with renewable energy.
The use of additives and sweetners is highly prevalent and important in today’s food and beverage industry. Current sales of Fooditive products are exclusively business-to-business meanwhile 7thCircle BV hope to grow awareness that natural healthy additives exist and that there is a market for them.
“Consumers want to understand what they eat,” said Mr Abuskhokhedim. “At 7th Circle we specialise in the production of all-natural additives and sweeteners because we believe that is what consumers desire and what the environment needs.
“Now anyone can enjoy their favourite, sweet items without feeling guilty or becoming physically unwell.”