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Dawson Digital Productions, Incorporated

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Rudy Nutrition, Inc. Enlists the Expertise of Dawson Digital Productions, Inc.

Rudy Nutrition, Inc. has recently tapped Dawson Digital Productions, Inc. for assistance in preparing video, labels, signage and on-line marketing for a new product launch.

San Diego, CA, March 18, 2008 --( Rudy Nutrition, Inc. is the latest success story of Rudy Ruettiger. Rudy has spent the last two decades building the dreams of others. He created the movie RUDY that was released by Tri Star in 1994. It is the story of his life and his pursuit to follow and achieve his dreams. He is the author of several books that are sold in Barnes and Noble.

Rudy Nutrition (trading under the symbol RUNU) “is focused on creating and distributing sports drinks that offer great taste and healthy alternative choices for parents, kids, athletes, and active people looking for something special,” as their web site defines them. They achieve this “something special” by offering beverages that exceed the current sports drinks in areas such as electrolytes, vitamins, minerals, lower calories and maybe most importantly, great taste.

Rudy Nutrition is about to explode on the market with a new sports-energy drink that will be distributed under the Rudy brand. Dawson Digital Productions has been assisting Rudy with graphic design work on everything from the bottle's label and vending machine graphics to the Rudy Nutrition website:

Dawson Digital Vice-President David S. Dawson had this to say about working with Rudy, "We are very excited to be assisting Rudy with his new dream. The movie RUDY is a favorite of everyone here and getting this chance to assist the man himself is really rewarding. I still watch his film when I need an inspirational boost."

In addition to the graphic design work, the Dawson Digital staff has also worked with the Rudy team to create a promotional video and 30 second ad for the distribution of the new drink. The video can be seen on the Rudy Nutrition website:

Dawson Digital Productions, Inc. is a San Diego based multi-media production house.

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Dawson Digital Productions, Incorporated
David S. Dawson

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