Volvo Cars Showcased the Future of Mobility at the Global Road & Traffic Safety Conference in Abu Dhabi

About 250 participants representing more than 30 companies from across the GCC and Europe took part in the Global Road and Traffic Safety Conference 2018 which was held on 24-25 September at the Rosewood Hotel, Abu Dhabi.

Abu Dhabi, United Arab Emirates, December 13, 2018 --( The conference was organized by Advanced Conferences and Meetings under the patronage of Abu Dhabi City Municipality with support and participation from the UAE Ministry of Infrastructure Development MOID, Department of Transport Abu Dhabi DoT, Abu Dhabi Police, Al Ain Municipality and a host of other government entities.

The event was developed in line with the UAE’s vision 2021 national agenda to position the country as one of the world’s best in road quality and infrastructure and in line with the United Nation’s decade of Action strategic goals 2020.

Volvo cars participated the conference as the Official Road Safety Partner, with Marcus Rothoff, Director and Head of Drive Me, Volvo Car Group, as one of the speakers.

In a joint presentation, Marcus Rothoff, Director and Head of Drive Me, Volvo Car Group, and Eng. Anna Berling, Director of Traffic Situation Management, Volvo Trucks, discussed the latest technology and additional safety features now in Volvo products including the Volvo FH Safety Edition introduced in the UAE. Berling also hinted on the newly launched Volvo Autonomous Truck called VERA which was recently unveiled in Germany. There was a VIP tour and showcase round Volvo Trucks and Cars which were exhibited at the venue. Officials from Abu Dhabi Police lead by Brigadier Eng. Salem Al Dhaheri, Director of Traffic and Patrols Department, Abu Dhabi Municipality and Department of Transport inspected the trucks and were briefed by the Al Futtaim Automotive and Volvo officials present.

One of the highlight of the event was when his Highness Sheikh Saif Bin Zayed Al Nahyan, Minister of Interior and Deputy Prime Minister of the UAE and Crown Prince of Abu Dhabi attended the event to listen and observe the deliberations. He later released a message on his Twitter handle appreciating the efforts of the organizers and Abu Dhabi Municipality and other government entities for organizing the event and contributing to the UAE road safety agenda.

Overall, participants were enlightened and had the chance to engage with speakers and thought leaders driving decision and implementing road and traffic safety strategies in Abu Dhabi and the UAE.

The event was sponsored by Al Futtaim Automotive, Volvo, SSAB, HARDOX, North Star Lighting, Dubai Technologies and Gulfco. The International Partners include World Road Congress PIARC and International Road Federation – Geneva Program (IRF). Smart Kiosk was their digital partner and Road Safety UAE as their media partner.
Advanced Conferences and Meetings
Michelle Petiza