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Helm LLC

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FCA Awards Helm Wear Mopar Branded Merchandising Program

Plymouth, MI, November 06, 2018 --( Helm, LLC, a leading service provider of Brand Marketing and Merchandising, Technology Solutions, Publications, and Third-Party Fulfillment solutions, announced today that it has been awarded the Mopar brand merchandising program ( Mopar will become the seventh FCA brand to be featured in the Helm collection that currently includes Jeep, Ram, Dodge, Chrysler, Alfa Romeo and Fiat. “Helm will immediately showcase new items and more contemporary designs just in time for the holidays,” said Michael Wacht, EVP of Global Operations. He continued, “If you have been a longstanding fan of the iconic Mopar brand, or if you are newly enthusiastic about the brand, plan on visiting often. Helm will continually introduce new Mopar branded lifestyle products including apparel, accessories, and gear that all Mopar enthusiasts will love.”

“Helm is proud to be the Official Merchandiser of seven FCA brands,” said Lorne Dubrowsky, President. “We deliver more than a million FCA-branded pieces of merchandise annually to employees, franchised dealers and brand enthusiasts. FCA has done a remarkable job over the years of building iconic brands with millions of loyal supporters. It is an honor to add the Mopar brand to our collection.”

“We are very excited with this new addition to the Helm portfolio, Mopar is a natural fit at Helm with their extensive experience as stewards of the industry’s most iconic brands,” said Tanvir Arfi, Chairman & CEO of Helm parent, Banyan Technologies Group and a personal Mopar brand enthusiast. “Helm has proven themselves over the years as a forward-thinking industry leader as well as a reliable partner to FCA in creating enthusiasm for their brands, we have no doubt that Mopar brand loyalist will be impressed with what Helm brings to this program,” he added.

Helm’s Mopar program launches November 5, 2018 with, an exclusive line of official lifestyle products including garage gear, apparel, hats, drink wear, signs and life style merchandise for the most passionate and loyal Mopar enthusiasts.

About Helm LLC (
Founded in 1943, Helm is a leading service provider of Brand Marketing and Merchandising, eCommerce, Mobile and Social Technology Solutions, Custom Software Development, Publications and Print, and Third-Party Fulfillment to the world's leading companies. Helm is headquartered in Plymouth, MI, with sales and customer service locations in Georgia and California, and a state-of-the-art distribution center providing fulfillment, kitting and 3PL services in Livonia, MI.

Helm clients include the world's leading Automotive OEMs, Franchised Dealerships, Independent and Franchised Automotive Aftermarket and consumer Fortune 500 companies. Helm was acquired by Banyan Technologies Group (a Dallas-based company) to promote further growth and to propel the Company to the next level.

About Banyan Technologies Group (
Banyan Technologies Group is a Dallas, Texas, based company, founded by experienced C-suite operators focused exclusively on the Automotive OEM, Franchised Dealerships and Aftermarket end markets as a differentiated alternative to the traditional Private Equity capital markets. We partner with entrepreneurs, family-owned businesses and corporate carve-outs at times when: 1. We can bring direct and immediate value to accelerate business outputs and scale the business. 2. We can deploy our existing customer relationships as well as relevant and accretive industry and end-market expertise to supplement the leadership teams.
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Helm LLC
Joe Spada

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