Las Vegas, NV, November 16, 2018 --(PR.com
)-- Verve Integrative (VI) a division of Intention Products, LLC used its extensive experience in integrated marketing, communication strategy, and creative execution to deliver a 60-second commercial for hempSMART—a division of Marijuana Company of America (MCOA), a publicly-traded company dedicated to educating consumers about hemp-derived products—ushering CBD into mainstream television. Verve developed the spot creative and oversaw the production of the commercial for hempSMART’s CBD Full Spectrum Pet Drops. This is the first ever CBD pet product to air on television, and the second only CBD commercial spot ever to run on TV.
After decades of marketing products in a variety of industry segments from Fortune 100 to startups, Verve specializes in bringing mainstream appeal to the burgeoning CBD and cannabis markets. With award-winning expertise in multi-platform, premium storytelling experiences that form impactful brand identity and affinity, Verve focuses on putting beneficial products into people’s lives, using strategic long and short-form content, commercials, social media campaigns, web shows, podcasts, and other entertainment-rich media. “We’re thrilled to be focusing our experience on this revolutionary industry,” says Verve creative director Kim Castle. “We believe in the natural health benefits of CBD and cannabis, and are excited to shed light on these misunderstood products to help consumers realize the benefits they can provide.”
Verve is poised to meet the needs of a variety of today’s leading-edge companies. “This flourishing industry is so ripe for growth,” says executive producer W. Vito Montone. “We believe the growth will come from reaching a segment of consumers who, while within the mainstream, also think outside of the box when it comes to natural health and well being.”
Verve is known for bringing brands to life with a fusion of rich entertainment, digital marketing, and integrative editorial. “The experience Verve brings to companies like hempSmart is priceless,” says MOCA CEO Donald Steinberg. “Their experience in strategy, brand communication and reaching the consumer has been valuable in moving us forward in this exciting new area of commerce. We are thrilled.”
About Verve Integrative (VI) a division of Intention Products, LLC
VI is an advertising and marketing agency with more than 25+ award-winning years accumulating a broad range of projects across several industries, encompassing both large and small scale budgets. Their integrated approach fuses brand communication, content integrity, video storytelling, and social engagement by focusing in four key areas—strategy, communication, creation and execution.
For more information, please visit Verve Integrative’s website at: verveintegrative.com