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Rigor, Inc.

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Rigor Announces 3 Web Performance Strategies for This Holiday Season

Atlanta, GA, November 26, 2018 --( Rigor, the only provider of Digital Experience Lifecycle Management solutions, today announced web performance strategies to help retailers during the upcoming holiday season.

As the holiday shopping season seems to inch closer and closer, online retailers need to prepare for a surge of shoppers sooner rather than later. Ensuring that your website is fast and reliable is critical for online retailers who hope to capture their share of the estimated $124.1 billion that will be spent online during the holiday season. To get your website ready for the holidays, you’ll want to plan ahead.

“It is critical that retailers understand and improve user experience, site speed an identify problematic 3rd party tags and APIs that integrate with ‘shopping cart’ experiences,” said Rigor CEO Craig Hyde. “The Google speed update in July left many organizations scrambling to resolve speed and mobile web performance issues before the impact of the holiday season and many have still not addressed these issues.”

Rigor is providing three strategies for retailers prepping for the holiday rush:

1. Improve Site Speed - Especially on Mobile
Lightning fast page times are of utmost concern for shoppers and should be for you as well. If you haven’t yet focused on delivering a great digital experience to your mobile users, now is the time. Slow speeds play a huge role in user abandonment on a website. A Kissmetrics study found that 40% percent of shopping users who experience load times of 3 seconds or more will abandon a website. Improving your front-end user experience and website speed will have a direct correlation to revenue this holiday season, especially on mobile, which was responsible for 36% or nearly $3.5 billion in sales in 2017. Retailers can measure your site’s desktop and mobile performance metrics, and can also compare those with competitors. Optimization scans can also be run to identify specific performance optimizations to improve speed and increase conversions. By optimizing your mobile experience now, you can guarantee you are delivering the same experience they expect on their desktop when they are shopping on the sofa while watching Thanksgiving football.

2. Optimize your critical conversion paths
Proactively monitor site conversion rates, shopping user flows, cart abandonment rates, and user experiences from every location, on every browser, over a variety of bandwidth speeds and devices to ensure you are protected prior to and throughout the holiday. Designed for a non-technical user, conversion flows are quick, simple and easy to set up. Assess and resolve shopping cart user experience issues before they impact revenue.

3. Surface 3rd party performance issues
Quickly and easily pinpoint the performance issues caused by integrated 3rd party API vendors that are dragging down the performance of your site. Confirm and address issues with vendors before the impact hits your bottom line.

With tools like Rigor Monitoring, you will know right away if something on your site is malfunctioning. It doesn’t matter if it’s something that you’re directly responsible for, such as on-premise web server, or if it’s a third-party API that you’ve integrated with, Rigor can detect and alert on service interruptions. Every second that you are offline means that you’re losing revenue. A monitoring platform can help you keep those instances to a minimum.

Rigors Digital Experience Monitoring & Optimization Platform combines the power of deeply customizable synthetic monitoring solution with an optimization engine that scans against nearly 300 most common performance defects, showing users what to fix, while prioritizing them by severity with recommendations on how to fix them, just in time for the holiday code freeze.

About Rigor
Rigor is the leader in Digital Experience Lifecycle Management (DELM), providing user monitoring and innovative website performance optimization solutions for the enterprise. Rigor's cloud-based and on-premise web performance solutions enable fast and reliable deployment of digital applications and websites that improve agility, efficiency, and confidence. Rigor is trusted by hundreds of enterprise, media, e-commerce, retail and financial organizations to proactively manage their digital performance. Rigor is headquartered in Atlanta, Georgia. Please visit us at or follow us on Twitter: @TeamRigor.
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Rigor, Inc.
Paulette Brown

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