San Diego, CA, February 13, 2019 --(PR.com
)-- Team SuperMarrow®, a cycling team of highly-accomplished doctors, their patients, family members and friends, will be broadcasting a live television series during its Race Across America (RAAM) this year. Leading up to the race, viewers will have access to exclusive content including team members’ day-to-day activities including how they train, what they eat and how they stay healthy and get in top shape as they prepare for this grueling 24/7 nine-day event.
With Smart Television being one of the hottest forms of media available these days, this innovative cycling team is using its BINGE TV Channel as a unique fundraising tool that will allow viewers to come along for the ride.
Donors who pay a $99.99 donation or higher will get access to a private television channel viewable at: https://www.bingenetworks.tv/channel/12782. Once the donation is made, subscribers will receive access to their private TV Channel viewable on top networks like: APPLE TV, ROKU and bingenetworks.tv as well as other networks all over the world.
The goal with this portion of the fundraising campaign is to generate over $100,000 with 1,000 donors following along through the race on their television channel. The awareness raised as a result of this new partnership will be invaluable.
"Donors want to be active vs. passive in today’s market, so we saw a very unique way to engage the donors and to allow them to participate in the Race Across America. The story behind Team SuperMarrow struck our team here at BINGE Networks and we knew we had the perfect vehicle to help,” says BINGE Networks founder/CEO Bonnie Bruderer. “Think Reality TV, but as you watch a team of physicians, a leukemia survivor, his brother, father and other endurance cyclists compete in a cycling race across the nation, viewers will realize that it is far more than that. We are hoping to be able to create a hugely successful cancer awareness and fundraising campaign while also providing valuable content to the viewers."
The Race Across America (RAAM ) is recognized world-wide as “The World’s Toughest Bicycle Race,” featuring cyclists from the United States and multiple other countries. RAAM begins on June 15, 2019. The majority of Team SuperMarrow riders and crew members have been touched in some way by leukemia. The net funds raised by the team will go directly to benefit the nonprofit Asian American Donor Program organization (http://www.aadp.org) to advance the collective mission to educate and mobilize the public to diversify the national bone marrow/stem cell donor registry.
“Since a bone marrow/stem cell match is based upon a person’s ethnic heritage, the chance of finding a donor is often seen as equal to the chance of winning the lottery,” says Team SuperMarrow® Captain Lam Do, M.D. (“Captain A’marrow’ca®”). “We need to have more ethnic minorities in our national Be the Match® registry. Everyone in need of a stem cell donor deserves a match. Every child in need of a stem cell donor deserves a chance to grow up.”
To register to be a stem cell/bone marrow donor, please visit join.bethematch.org/RAAM.
BINGE will be making a corporate donation of 10% of all donations raised to help this incredible cause benefiting the Alameda, California based Asian American Donor Program. All net proceeds will go directly to the American Donor Program to help support stem cell/bone marrow donor education and registration programs.