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Rilakkuma Beauty to be Available for Purchase March 1st Just in Time for Netflix's Global Premiere of Rilakkuma & Kaoru Original Series

Rilakkuma Beauty will be exclusively available on March 1st.

Los Angeles, CA, February 13, 2019 --( Beauty Influence Brands®️ officially announces the launch of Rilakkuma Beauty, a line of skincare and beauty products based on ©️San-X's most popular and beloved Japanese character, Rilakkuma™ (literally translates into “relax bear”). Rilakkuma is a soft toy bear who showed up one day to live with a young woman named Kaoru. It spends its days lounging around the apartment. Although there is a zipper on its back, what is inside is a mystery. Its friends are Kaoru’s pet bird Kiiroitori and a small white bear cub named Korilakkuma who also showed up out of the blue. The collection will be exclusively available for purchase online at The collection will feature Rilakkuma on a variety of skincare items including sheet masks, under eye masks, facial wipes, acne patches and nose strips. Prices range from $3.00 for sheet masks to $8.00 for nose strips.

Rilakkuma Beauty Collection

Relax & Recover Hydrating Sheet Mask, $3.00

Under Eye Recovery Mask (2 pairs), $6.00

Deep Cleansing Wipes with Charcoal (30 count), $6.00

Unclogging Nose Strips (6 strips), $8.00

Blemish Protection Patch with Hydrocolloid (24 patches), $6.00

Additional products to be added mid-to-late 2019. Select products to become available at CVS and Riley Rose stores nationwide later this year.

Rilakkuma and Kaoru will be the very first stop motion animated series for Japan’s Rilakkuma character and is set to premiere as a Netflix original series on April 19th in more than 190 countries around the world.

Connect with Rilakkuma Beauty on social media: Instagram @RilakkumaBeauty, Facebook @RilakkumaBeauty #RelaxWithRilakkuma

About Beauty Influence Brands
Founded in 2016, Beauty Influence Brands®️ is a Los Angeles based e-commerce retailer committed to providing an exceptional one-stop shop experience for high-quality and affordable skincare products. We aspire to empower our customers to feel comfortable in their own skin and move in the world boldly - beautifully you. As we continue to grow, we’ll be bringing you the latest in emerging K-Beauty trends and innovations for a healthy and glowing you. Connect with Beauty Influence Brands on social media: Instagram @BeautyInfluenceBrands, Facebook @BeautyInfluence Brands, Pinterest @Beauty Influence Brands, Twitter @BeautyInfBrands. Visit us online at

About San-X
Based in Japan, San-X is a character goods brand that creates quality lifestyle products themed after a variety of cute characters, each with their own distinct personality. With over 90 characters in their repertoire, the most popular is Rilakkuma (literally “relax bear”) whose favorite things to do are to relax, be lazy, and eat delicious snacks. Rilakkuma is often accompanied by Korilakkuma, a mischievous white bear cub; Kiiroitori, a yellow bird who cleans up after Rilakkuma and Korilakkuma; and Chairokoguma, who lives in the Honey Forest and smells like honey. Rilakkuma’s stress-free lifestyle reminds us that it is important to remember to relax and laugh a little sometimes! Follow San-X on Instagram: @rilakkumaUS. For more information, please visit:

For marketing, public relations and social media inquiries, please contact:
Eva Lopez
Beauty Influence Brands
Contact Information
Beauty Influence
Eva Lopez
(310) 769-5610
Attached Files
Rilakkuma Beauty Fact Sheets
Filename: RilakkumaBeautyFactSheets2019.pdf

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