Frederick, MD, March 26, 2008 --(PR.com
)-- Fundraising professionals face the daily challenge of finding ways to reach potential donors. As people become weary of being contacted via email or phone, non-profits are finding that hand addressed mailings are an effective way to communicate with donors.
The number of non-profit organizations has grown significantly in recent years, making it difficult to compete for donations. They need creative ways to differentiate themselves from other organizations and build personal relationships with their donors. Many non-profits are using handwritten envelopes to improve the chances of their mailings being opened. Real handwriting has increased direct mail response rates by 300 percent or more for these organizations.
“People have become so accustomed to seeing their name laser printed, that they are surprised to receive a hand addressed envelope,” said Ray Hrach, Co-Founder and Vice President of Business Development at Write On Results, a company that specializes in hand addressed mailings. “Handwritten mail is always opened and read first.”
Non-profit organizations are also using other personalization techniques to make their mailings stand out. Some apply eye-catching first-class postage, such as Star Wars or DC Comics Super Hero designs. They also include handwritten notes inside mailings, highlighting their call-to-action and encouraging donations.
Rather than sending hand addressed mailings to all of their contacts, fundraisers receive a higher return on investment when they focus these personalized mailings on a smaller group of high-end donors. On average, non-profits mail anywhere from 2,000-30,000 hand addressed pieces per campaign.
“Many of our non-profit customers have found that sending handwritten envelopes to a focused group of donors is a great way to ensure a successful mail campaign while keeping their projects cost-effective and efficient,” said Hrach.
While handwriting captures donor attention and increases the chance of envelopes being opened, the fundamentals of effective direct mail fundraising still apply. The message must be well-written and feature a defined call-to-action to ensure a successful mailing. A compelling letter combined with a personalized, handwritten envelope and an eye-catching stamp will yield higher response rates.
About Write On Results
Write On Results provides real handwriting services that dramatically increase direct mail response rates. They use real people and real pens to hand address their clients' mail, guaranteeing that their mailings are opened and improving their return on investment.