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CPG Agency to Sponsor International Franchise Association Convention

CPG, a St. Louis-based corporate engagement agency, is sponsoring the opening network session at the International Franchise Association (IFA) Convention on February 24th in Las Vegas, NV.

St Louis, MO, February 22, 2019 --( CPG Agency proudly announces they will once more be sponsoring the International Franchise Association Convention. CPG, a corporate engagement agency specializing in franchise convention production, is co-sponsoring the opening networking session of IFA. Known as “The Buzz,” this session kicks off the four-day convention on February 24th, 2019, at the Mandalay Bay in Las Vegas, NV.

CPG’s many years of involvement with the IFA convention is an ideal fit for both entities. “There is a natural bridge between CPG’s ideology of ‘Belief through Experience’ and the IFA’s commitment to ‘winning together, as a team’,” says Keith Alper, CEO and Co-Founder of CPG. “We join a lot of our clients as proud members, sponsors and past producers of IFA to promote and reinforce education, recognition and motivation within the franchise industry.”

2019 marks the 59th occurrence of IFA’s Annual Convention, with this year’s theme being “Together Like Family.” Touted as “Franchising's biggest event for business development and personal growth,” this convention consistently provides opportunities to network, chart the future of the franchise industry, and grow one’s brand. 2019 will provide attendees with new, exciting and inspirational sessions and events as well as top-tier, must-see industry and business leaders.

CPG’s continued sponsorship of the IFA reinforces the agency’s position as a go-to for franchise production and stakeholder engagement. Top franchises and other complex organizations including Panera Bread, Tropical Smoothie, Edible Arrangements, Jimmy John's, Sport Clips and Goddard Systems rely on CPG’s collective expertise and experience to streamline and elevate their brand by driving collaboration, cultivating franchisee engagement and accelerating growth long after convention wraps.

To learn more about CPG’s franchise experience, please visit

About IFA
Celebrating 59 years of excellence, education and advocacy, the International Franchise Association is the world's oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and nearly 733,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law, technology and business development.

About CPG
CPG is a full-service event marketing agency specializing in live experiences, event production and internal engagement strategies that bring brand messages to life and instill belief in their people. For over three decades, CPG has helped top brands tap into emotional, engaging moments that connect people and grow business. CPG is a proud member of the Nitrous Effect. To learn more about CPG, please visit
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The Nitrous Effect
Sarah Woods
(314) 615-6519

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