Woodland Hills, CA, March 14, 2019 --(PR.com
)-- ReviewInc has completed their annual survey (for the 7th year) of over 20,000 US consumers and asked the holy grail of all business reputation questions: what is most important when choosing a service or professional? The results are in, and once again, review sites have overwhelmingly the most influence when choosing products or services.
The latest report shows that between media advertising (5.9%), online advertisement (8.4%), traditional Yellow Pages (10.3%) the company’s website (19.7%), referral or word of mouth (9.2%), and “other” (2.0%), reviews on Google, Facebook, Yelp and other review sites dominated with 44.5% of the purchase decision influence. Each respondent was provided with a multiple-choice list from which they could only chose one answer—to determine which area had the most influence.
“This new survey should help every product and service businesses to know where their marketing efforts can produce the greatest return,” says Henri Isenberg, COO of ReviewInc. “It appears that investing in getting more online reviews still provides one of the highest ROIs.”
It is interesting to note, females are more likely to rely on review sites over males with 48.2% of females selected review sites, whereas 43.2% of males relied on review sites. This difference of 5% has been consistent with the past five year. It is also notable that the influence between age groups has shifted, with the biggest drop in online reviews occurring between 18-24 years (from 51.1% in 2017 down to 48.3% influence in 2019)—suggesting new trends favoring social media rather than traditional review sites.
A copy of this report, “Best Advertising Channel 2019” can be found here (Best Advertising Channel 2019
Founded in 2012, ReviewInc’s Reputation Management Software helps your business get more reviews, manage your existing reviews, and automate review marketing campaigns. ReviewInc is located in Woodland Hills, CA. Leadership includes the author of Norton Utilities, Sr VP at Motorola, and the co-author of FIX Protocol. More information about ReviewInc can be found www.reviewinc.com