Orlando, FL, March 14, 2019 --(PR.com
)-- AD ON THE MOVE, an OOH media innovator, has just launched "Intelligent Mobile Digital Billboards" attached to the rear of trailers that expose advertising to an important captive audience – people in cars. Starting in Ohio with regular routes originating from Cleveland, AD ON THE MOVE helps Advertisers reach consumers who are actively making purchase decisions and helps Trucking Firms with shared ad revenue.
AD ON THE MOVE mobile digital billboards are IoT-enabled which means that advertisers can expose their message when it makes the most sense. Capabilities include:
1. Precision Geo-Targeting – exposing the ad where it will have the greatest impact
2. Daypart-Distinct Messaging – exposing the ad when it will have the greatest impact, and
3. Active Content Management – quickly change the ad message to be more relevant
This is OOH 3.0 – reaching consumers locally with highest quality impressions in a way that traditional radio and TV cannot.
Why? Because distraction is the new normal! OOH drives 4x more online activity than TV, Radio and Print, because consumers have become too distracted from traditional advertising. In fact, Nielsen research indicates that 45% of consumers use their phone "Always/Often" while watching TV (89% including "Sometimes"). AD ON THE MOVE makes missing advertisements virtually impossible.
For Trucking Firms that are squeezed by increasing regulations and hampered by the huge driver shortage, AD ON THE MOVE shares ad revenue to help boost partners' profitability and/or retain and reward loyal drivers. The company's billboard design is simple, low maintenance and completely weather-proof.
See the video of AD ON THE MOVE ... on the move. https://vimeo.com/322869685