Shoptoit Inc. Partners with AppDirect to Help Small Businesses Thrive in the Digital Age

Calgary, Canada, April 30, 2019 --( In an on-going effort to help small businesses compete in today's expanding digital landscape, Shoptoit has partnered and fully integrated with AppDirect - a platform that connects channels, developers, and small business customers to simplify the digital supply chain.

Google states they are now delivering more than 11 billion introductions to local businesses per month. And what’s more, they state 76% of these introductions result in a connection with a business. The struggle for small businesses, with small budgets, is competing with businesses with much larger budgets for the introductions to these engaged, local searchers. Small business simply cannot afford the consulting fees to compete in local search, and as a result, less than 10% of small businesses are digitally prepared. They are simply missing out on both free and paid leads from search.

When asked, consumers overwhelmingly state that they prefer to support independent local businesses when looking to purchase specific products or services, however consumers cannot easily find a local provider when searching in Google and other search platforms. These platforms are dominated by large, deep-pocketed businesses, and Shoptoit is aiming to change that by leveling the playing field.

With its new AppDirect integration, Shoptoit intends to overcome the hurdle of reaching the millions of small businesses that need help reaching new customers.

“We built the Shoptoit platform specifically to make it fast, easy, and affordable for every small business to create a perpetual stream of new customers from local search. We have created a truly useful, fully-automated cloud-based suite of tools that really deliver results at a fraction of the cost of agencies and competing tools. But wow, are small businesses ever hard to reach. It's a real challenge for a small business to stay on top of what new tools are out there to help them, and then determine who they can trust in today's crowded landscape. That's why we have partnered with AppDirect - to reach the hordes of small businesses needing help, and show them that they can effectively reach new customers in local search using our automated platform,” says Scott Sanderson, Founder of Shoptoit.

Most small businesses find it too complicated, time-consuming, and expensive to effectively compete in Google for new customers. From needing a properly formatted mobile website, comprehensive business listings, Search Engine Optimization (SEO) tactics, reputation management, and local advertising campaigns to succeed - the task is too daunting for busy small business owners. It’s simply too expensive to outsource or hire an agency, and far too complicated to manage themselves. Small businesses remain invisible to nearby consumers and the big get bigger.

But, there is good news on the horizon for small businesses. Through advances in cloud-based technology and automation software, platforms are emerging in almost every category to help small businesses compete. Shoptoit’s mission is to become one of the most useful tools small businesses turn to for help, and aims to form partnerships to accelerate penetration in this market.

"With customers like Comcast, Rogers, Telus, RBC, and ADP - to name a few, and the more than 10 million small businesses these companies reach, AppDirect is a perfect fit for achieving our mission, and we’re excited to start forming partnerships and reaching those small businesses who want to grow," says Sanderson.

To learn more about the Shoptoit listing in the AppDirect Marketplace visit:!overview

About Shoptoit:

Shoptoit is a cloud-based, SAAS (software as a service) platform that cost-effectively manages all aspects of local search for a small business. Its platform is specifically designed to make it fast, easy and affordable for any small businesses to create a perpetual stream of new customers from local search. Learn more:

About AppDirect:

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Telus, Bell Canada, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy. Learn more:
Shoptoit Inc.
Scott Sanderson