Reston, VA, March 30, 2008 --(PR.com
)-- Cleavage Creek, a California winery, has agreed to donate 10% of all proceeds of purchases referred by Tigerlily Foundation. Additionally, Tigerlily Foundation’s Founder, Maimah Karmo will be featured on the wine label of the Secret Red, with their newest wine release in October of 2008. To make a purchase, visit www.cleavagecreek.com and at checkout, let them know you were referred by Tigerlily Foundation.
Cleavage Creek was founded by Budge Brown, a businessman, who enjoyed 48 years of marriage with his wife Arlene. When she lost her battle with breast cancer in 2005, he was devastated. He turned his anger into action and decided to do something to fight breast cancer. He purchased the Cleavage Creek wine label, and now bottles fine wines under the Cleavage Creek name. Ten percent of the gross dollar amount of this operation is donated to research to fight breast cancer. The Cleavage Creek wines include 8 varietals. Among the wines are a Napa Cabernet, a Napa Petite Sirah, a Cabernet Syrah, a Merlot, a Merlot-Shiraz and a Chardonnay, all grown in Budge’s own vineyards, as well as a Secret Red and a Secret White. The label of each wine features a photograph of a breast cancer survivor whose story is told on the Cleavage Creek website. “The world is full of people who enjoy good wines,” says Brown. “When they buy Cleavage Creek products, they get a world class wine while helping to find a cure for breast cancer. When people learn about Cleavage Creek and the motivation behind it, well, if it reminds one person to go for a checkup, do a self-examination, or become more informed, we’re accomplishing my goal of saving lives.”
“We are excited that Cleavage Creek is donating a portion of sales to Tigerlily Foundation. Breast cancer affects us all; thus, we are steadfast in our mission to help people of every race, color and financial background become aware of breast cancer and to have the benefit of proper healthcare and treatment. Breast cancer does not discriminate. I learned first-hand that there is no profile to breast cancer; but, you can survive if it is detected early. I am living proof. We are determined to ensure that women under 40, who are often misdiagnosed, get the recognition and timely treatment they deserve”, Maimah Karmo, Founder, Tigerlily Foundation.