Zenger Folkman Shares New Research on Trust in Webinar

Orem, UT, May 24, 2019 --(PR.com)-- Trust is a critical factor for leaders who want to be successful. Would you follow someone you didn’t trust? Would you take risks for someone that you didn’t feel had your back? For many leaders, understanding how to earn or reestablish trust can seem perplexing. Zenger Folkman’s research shows that building trust rests on three important elements.

“Often when we are coaching leaders, we see that the trust factor is a leading indicator of whether a leader will have a generally positive or negative assessment,” said Joe Folkman, President of Zenger Folkman. "Everyone seems to have some general understanding of what trust is, and most can identify clearly people who are trusted and others who are not trusted. However, many are confused about how to establish trust."

After analyzing the 360-degree assessments for 87,000 leaders, Zenger Folkman found that trust is built in three ways: positive relationships, good judgement, and consistency.

“What is so fascinating about these three behaviors is you need all three to be successful,” said Jack Zenger, CEO of Zenger Folkman. “If you have good judgement and positive relationships but you are not consistent, you will lose trust. You don’t have to be perfect at all three, but you do need to be good at all of them.”

What are the best ways to develop these three behaviors? Zenger Folkman will present a complimentary webinar on how leaders can improve trust for themselves and their teams. Participants of this webinar will have the opportunity to take the Trifecta of Trust Profile to assess their preferences on the three foundational behaviors.

Register for Zenger Folkman’ webinar, The Trifecta of Trust, on Wednesday, May 29, 2018, by clicking here.

For more information on these findings, and how to incorporate them into a leadership development plan, visit www.zengerfolkman.com.

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.
Zenger Folkman
BreAnne Okoren