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Zenger Folkman Shares New Research on Giving Feedback

Orem, UT, June 22, 2019 --( We live in an age where it seems like everyone is pursuing the next big thing. Today’s technology explosion has created an array of options for employees to give and receive feedback. And when everything is disruptive, digital, and artificially intelligent, it’s easy to lose sight of the basic needs in a feedback experience. What are the best ways to improve the employee’s feedback experience?

“The term feedback is often misinterpreted as critical or negative messages given by one person to another,” said Jack Zenger, CEO of Zenger Folkman. “That is why when one person tells another person that they have some feedback they want to give them, the receiver’s assumption is that the message will be negative and critical. A better definition would be information that one person possesses that they believe would be of value to another person if it were understood and acted upon. Feedback should include positive reinforcement equally as much as corrective or redirecting messages.”

Zenger Folkman will present a complimentary webinar hosted by Jack Zenger and Jared Harding. They will discuss how 360-degree feedback instruments are not just an old idea but a relevant tool for organizations to maximize feedback opportunities. Participants will also learn how to create meaningful feedback experiences in their organizations.

Register for Zenger Folkman’s webinar, Back to the Future of Feedback, on Wednesday, June 26, 2019, by clicking here.

For more information on these findings, and how to incorporate them into a leadership development plan, visit

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.
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Zenger Folkman
BreAnne Okoren

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