Carlsbad, CA, July 12, 2019 --(PR.com
)-- Dr. Maisha Cobb is proud to bring to the notice of the general public the release of her new marketing book titled, "Epiphany Marketing: The Heart of Marketing Starts at your Core" which is currently available at Amazon.com and barnesandnoble.com. Packed with proven insights and advice, the book provides simple, logical steps to which each of us can transcend the routine ways we approach our organization and broader world so we can connect with others at a deeper level.
There are new things to learn in the world of marketing every day, but what happens when you are considered a leader in your marketing community? We all have things to learn when it comes to marketing and leadership, no matter who you are. Thankfully, Epiphany Marketing by Dr. Maisha Cobb is here to help you continue your education in both leadership and marketing.
The book challenges one to take a courageous look at our core beliefs and values, and then use those truths to share the unique benefit they bring to the world. According to Dr. Cobb, “Epiphany Marketing is about self-discovery and reconnecting with who we are as leaders, marketers and individuals. It is about the field of marketing, but also has lessons for all of us on how we can live more authentically.”
The marketing world is evolving at a rapid rate. The fundamentals are changing, the skills requirements are being rewritten as technology alters almost every aspect of how to create, distribute, sell, analyze and manage organizations.
When asked about her inspiration to write this wonderful book, Dr. Cobb said, “I was growing so frustrated in my work due to the shift to digital. It reminded me every day that what was most missing from marketing is a human connection and that connection is what really drives good marketing.”
Technology drives how marketing is done. Unfortunately, most people have taken technology to be what they market. Technology enables one to connect with customers virtually anywhere, which is great. However, it is not a substitute for connecting authentically, this can only come from baring your soul as individuals and organizations.
In order to be truly effective at reaching your target audience, you need to anticipate your audience’s needs before those needs are realized. This book offers a fresh perspective for those who are looking to re-imagine marketing by first re-imagining their organizations. To be open to the power of epiphanies means you must be observant and present. Most importantly you must be clear in what you value and stand for.
So are you a CEO who is looking to reinvigorate your organizational culture? Perhaps a marketer looking to communicate the essence of your brand? An individual looking to find your own purpose? This book is designed to help you find deeper meaning and boldly own it.
Dr. Maisha Cobb was born in Oakland, California, and is a Psychologist who always enjoyed pushing boundaries. She spends her days leading brand and marketing strategies, and devotes her free time to mind expansion through travel. Writing a book was something her mother encouraged, but not something she took seriously herself, until she became disillusioned with marketing and the field's growing apathy for human connection. Writing Epiphany Marketing provided a cathartic experience and helped her to discover a new passion. Maisha loves cupcakes, has learned to love working out and finds joy in meditation.
For more information please visit https://maishacobb.com/epiphany-marketing/ or kindly send a mail to firstname.lastname@example.org.