Amplify Video Management System for Employer Branding Wins Top Product of the Year

New York, NY, September 27, 2019 --(PR.com)-- The Employer Brand tool that is becoming the must-have for enterprise organizations has been recognized as a 2019 Top HR Product and will be presented the award at the HR Tech Conference in Las Vegas on October 1, 2019. Amplify VMS, the new product from SparcStart, is the command center for creating, organizing and sharing employment branding videos.

Videos are essential for an effective employer brand effort but creating them, routing them for approval, sharing them and viewing them in a brand-appropriate environment was complicated and difficult. The introduction of Amplify VMS filled a critical gap in the HR toolbox by creating an easy to use, affordable and scalable system that makes videos as easy to create and share as documents.

“Simple and quick are hallmarks of this product,” noted the review by Human Resource Executive in their award announcement, “Without needing much technical prowess or time investment, recruiters can kickstart the hiring process, all while conveying a truer taste of the organization’s culture than may be available in a written job summary.”

Amplify VMS clients are using the platform to create employee testimonials, hiring manager messages, new hire welcomes, career fair invitations, video contests and dozens of other uses. “We cut our video budget in half and use Amplify to create more content-specific and results-oriented video rather than the generic big-budget videos we used to produce,” commented Brian Edwards, COO at TerraCRG.

“The best Employer Brand managers are using hundreds of informal videos that are short, credible and relevant to potential candidates,” says Maury Hanigan, CEO of SparcStart, “but getting the distribution and visibility for the videos was a challenge.” Amplify VMS is the easy to use platform that simplifies the management and increases the impact.

While many employers share their videos on other video hosting sites, larger platforms have many distractions that often derail a candidate’s job search. Amplify VMS shares videos in a dedicated company branded page that keeps the candidate focused on the opportunities.

For more information about Amplify VMS or to schedule a demo, go to sparcstart.com/amplify

About SparcStart
SparcStart is the New York City-based HR technology company featuring Sparc, the video-enhanced job descriptions that include hiring manager video and increase candidate engagement. Sparcs are job-specific and attract candidates to specific openings. With the introduction of Amplify, the SparcStart platform enables employers to create and manage their full complement of recruiting and branding videos.
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SparcStart
Matthew Low
315-479-7272
www.SparcStart.com
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