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KraveBeauty Launches Oat So Simple Water Cream

New York, NY, October 12, 2019 --( KraveBeauty, a skincare brand committed to encouraging its community to tune out the external noise and feed their skin only what it craves, announces the launch of their no-frills moisturizer that will be available to purchase on October 15, 2019.

Oat So Simple is a universally inclusive moisturizer that is oh so simple. Created with less than 10 ingredients, it blends into everyone and anyone’s skincare routine without potential allergens, irritants, or a single worry.

The safe and basic cream simplifies the experience, confusion and overwhelm of choosing a new skincare product and ensures anyone who wants some moisture, can simply moisturize.

“It’s taken us quite some time to develop our new moisturizer - over 2 years,” said Liah Yoo, CEO and Founder of KraveBeauty, “but we couldn't let go of creating something that is safe, reliable, and fun. Our main focus was to quell all the worries surrounding conventional moisturizers and make the selection process a whole lot easier. We want you to feel at ease, and empowered to own your skincare routine when you use Oat So Simple Water Cream.”

Yoo, beauty YouTuber with more than 800K+ subscribers turned entrepreneur, founded KraveBeauty to help consumers #PressReset on their skincare routine and the noise of the beauty industry.

A No-Frills Moisturizer (And Why That Matters)
Oat So Simple simplifies its formula to amplify your skin and gives users the freedom and power to use it as is, or add upon it if necessary. Three additional key benefits include:

- Skin-calming ingredients​: Oat So Simple Water Cream includes Avena Sativa (aka oats) in its formula, which is one of the most well-researched, natural ingredients that soothe skin after it experiences internal and external stressors, such as pollutants, toxins, and UV rays.
- Vegan-Friendly, Silicone-Free, Gluten-free​: Oat So Simple Water Cream is made with ingredients good for you and your skin.
- Safe for all​: Oat So Simple Water Cream is specifically formulated to be safe for all skin, and those with fungal acne were especially considered in the product development process.

Pricing and Availability

Oat So Simple Water Cream is 80mL and $28. It’s available online-only at, and KraveBeauty ships to the United States, South Korea, Malaysia, and Singapore.

About KraveBeauty

Created in 2017 by beauty Influencer, Liah Yoo, KraveBeauty is a cruelty-free and vegan skincare brand that offers a new way of thinking about skincare by resetting the skincare “essentials,” and offering a purposeful range of products. KraveBeauty empowers you to listen to your skin and provides you with the knowledge to help you make educated choices in your skincare journey.
Contact Information
Rachel Shim
(201) 421-6351

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