VIOLICA-Close on the Heels of Global Cosmetics: Global Shopping Trends Come to India

VIOLICA –, India's first exclusive online beauty store is here.

Hyderabad, India, April 08, 2008 --( Now the savvy Indian woman won't just buy world class cosmetics, she will buy them the way the world does – online, at, a website that allows you to shop for both foreign and Indian beauty products with convenience.

Online sales of cosmetics are not a new phenomenon to India. However, an exclusive online cosmetic store was missing. A large number of international cosmetics retail stores throng the Internet. They are hugely popular with busy women professionals and busier mothers. But, in India, cosmetics are often clubbed with other things, much to the inconvenience of the shopper. Shopping from a website that offers apparel, toys and electronics along with beauty products, means compromising on choice and service, which today's demanding shopper hates. is both exclusive and extensive, selling nothing but beauty products.

And the word exclusive is not synonymous with expensive. This store offers an array of products at reasonable rates. is a friendly, well laid-out website. Products are divided into sections that cut down browsing time. For those who prefer to linger and read, there's lots of information and pictures. Each beauty product is described in detail with in-depth explanations about the ingredients, directions for use, skin type that they will suit, benefits, expected results, and much more. The site provides allergy information to ensure customers can make truly informed decisions.

With so much information, it's easy to cross-compare brands and choose the most suitable products. The site also has tips from beauty consultants to help shoppers make up their minds. Choice is plentiful and customers can choose from imported brands like Clairol, Bremenn, Jason, Jergens, L'oreal, Neutrogena, among others or opt for popular Indian favourites like Shehnaz, BioTique, Lotus and other local brands.

Customers are offered a secure payment method. The site has an advanced payment area to ensure safety with every purchase. An encrypted gateway is used to process credit cards and debit cards, thereby protecting clients from fraud and identity theft – two of the biggest concerns of online buyers. Direct debit facility is also available and e-checks are accepted at no additional cost. A special FAQs section lays out shipping information and return policies. Delivery is made by reliable courier services to locations all over India. And at this time, a special offer delivers products free of cost to any Indian location.

Are Indian shoppers truly ready to tear themselves away from old shopping trends? The crumbling infrastructure in over populated metros has made shopping stressful. Spending an hour stuck in traffic to buy a tube of moisturizer makes little sense. Even though the malls have well-displayed cosmetics counters, the salespersons often have little information on products. Even those displaying the brand colors on their uniform give vague information about their company's products.

On the other hand a website like offers choice, information, secure shopping and the ease of doing everything with just the click of a mouse. Today's smart shopper will want to embrace this new way to shop.

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Santhi Priya