Innovation Direct™ Receives Advanced Level of Interest from Dynamic United Kingdom-Based Company on 4 Inventions

A United Kingdom-based company that recently joined Innovation Direct™'s Innovation Direct To Industry™ program has indicated an advanced level of interest in 4 inventions from their initial package.

Miami, FL, April 09, 2008 --( Innovation Direct™, a South Florida-based leader in product licensing for over a decade, has received feedback from a dynamic United Kingdom-based company regarding the initial group of inventions they reviewed through the Innovation Direct To Industry™ program. The company has indicated an advanced level of interest in 4 out of the 8 inventions they received preliminary, non-confidential information about in their first Innovation Direct To Industry™ package.

Innovation Direct To Industry™ is a dynamic new product idea information delivery system targeted to manufacturers and marketers that provides them information on Innovation Direct™ client inventions targeted to their preferences in one convenient e-mail communication.

The company, which boasts operations in over 60 countries along with sales in over 180 according to its official website, manufactures and distributes products in 5 core categories: Health and Personal Care, Fabric Care, Surface Care, Dishwashing, and Home Care. According to their official website, 75% of their sales come from brands that occupy the top 2 positions in their market and they estimate that over 9 million of their products are sold daily on a worldwide basis. Moreover, 40% of the company’s sales come from products launched within the last 3 years, making them especially receptive to reviewing innovations from a variety of sources.

A non-disclosure agreement encompassing the 4 designated inventions has already been executed by a company official and an Innovation Direct™ representative, and access to detailed design information on each of the items has therefore been furnished to the company contact. Innovation Direct™ now awaits further feedback from the manufacturer after they complete their evaluation of the detailed material on each product concept.

About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer that has served inventors for more than a decade.

Innovation Direct, Inc.
Juan C. Blanco