Loveland, CO, April 14, 2008 --(PR.com
)-- The Orange County Register teamed up with Bruen Productions (www.bruen.com) to create a new look for their subscriber reward program, Insider. Members are now greeted by a virtual hostess that guides the readers through the benefits of the program. Adding video to this retention program will accomplish the goals of adding memberships & increasing usage of the Insider program. In addition, non-subscribers are offered a chance to subscribe along with signing up for EZ Pay.
“We’ve grown our subscriber reward program ten fold in the past year,” states Larry Blake, Customer Relations Manager of The Orange County Register. “We’re experiencing retention as high as 95% from those who are in the program. We believe adding video to our website will not only increase our momentum but will also serve as a platform to entice non-subscribers to sign up and join once we drive them there. The new site is going to be a virtual sales person for us.”
As more and more online content providers discover video as a tool to educate viewers and keep them engaged, consumer demand for the features The Orange County Register added to their Insider website will become the norm.
“Your computer has become the new TV set,” says Todd Galbate, Vice-President of Sales & Marketing for Bruen Productions. You wouldn’t expect to turn on your television and read promotional copy. The computer audience is growing to expect the same treatment, especially the younger crowd. Most of us put up with the 90’s look in websites which is click and read, click and read because that’s what we grew up on. The younger video-aged audience expects more to be impressed and engaged. Their father’s website doesn’t cut it for them anymore.”
Adding video to The Orange County Register’s Insider website took less than 6 weeks.
“Working with Bruen Productions was an easy process,” according to Joyce Marthaller, Customer Loyalty Manager for The Orange County Register. They’ve been working with newspapers for over 25 years and producing video for just as long. They know what they’re doing.”
To see the new Insider program, go to www.OCRInsider.com.
Bruen Productions, established in 1983, is a full-service audio and video production and consulting company, serving clients in all 50 states and Canada. Bruen has specialized in the newspaper industry for more than 20 years and has produced campaigns for more than 250 dailies. Complete creative services are included in their unique ‘turn-key’ pricing for each project. Bruen knows what it takes to create successful commercials and campaigns, and understands that the bottom line is “results” for their clients. Bruen Production’s services include radio and television advertising and commercials, jingles, audio and video podcast consulting and production, online video production, infomercials / long-format video production, and WEBmercial Marketing Packages. One of Bruen’s fortes is their ‘Real People’ testimonial format, which has continually proven to be highly effective for newspapers in local and regional markets of all sizes.
Bruen Productions can be contacted by calling 1-866-659-6300, or by visiting www.bruen.com