Canadian Publisher Etraffic Press Brings Textbooks Into the 21st Century

Victoria, Canada, April 18, 2008 --(PR.com)-- As British Columbians celebrate the 150th Anniversary of the colonization of our great province on the west coast, students and teachers around the province are forced to use classroom resources that in retrospect have not changed much in the past 150 years. Etraffic Press is celebrating British Columbia’s 150th Anniversary with the release of new online media to engage students and bring more schools into the 21st Century in an environmentally conscious way.

Etraffic Press is a publishing company based in Victoria, British Columbia that creates textbooks for the modern student. Each one of Etraffic’s textbooks includes a print and electronic version available to schools across Canada. Etraffic has taken the next step and created the most comprehensive etextbook currently available; the pages of this textbook come to life with animation and games that connect today’s techno savvy student to learning in a whole new way.

Etraffic Press has strived to make all of its resources as carbon neutral as possible. Most publishers order a huge stock of books, warehouse them for years, and then have to throw away thousands of unused books. This results in high costs and an incredibly high level of waste. The Etraffic Press Green Strategy will ensure that high quality resources are in place in the classroom with a significant reduction in school carbon footprints.

Etraffic Press has addressed these problems with its new on-demand print model. The printing of textbooks and workbooks will not take place until after an order. Consumers get lower prices. Students get up-to-date resources. This new approach can save schools millions of dollars per subject per year.

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