Condo.com Provides Developers with Cutting Edge Lead Tracking to Increase Sales

Condo.com Partners with eRealSoft.com, Leader in Lead Tracking and Prospect Management for Unique End-to-End Solutions for Condo Developers.

Miami, FL, April 19, 2008 --(PR.com)-- Condo.com, the World’s Largest Condo Marketplace, announced today that it has partnered with eRealSoft.com, the leading developer of hosted lead tracking software for the Real Estate industry. The partnership will enable Real Estate developers that utilize both programs to track and manage their leads from inquiry to closing.

Although over 85% of Real Estate searches begin online, many Internet leads are not properly tracked and managed after they’ve been delivered. As the #1 condo website in the world, Condo.com delivers over 10,000 qualified buyer leads per month. This new relationship will allow Real Estate developers that use the eRealSoft platform to seamlessly track and mange each and every Condo.com lead, maximizing return on investment and increasing the conversion rate of lead to sale, a key condo marketing metric.

The eRealSoft.com software system, including it's core condominium products, integrates leads from all of a developer's various marketing channels (including walk-ins and telephone leads, search engines, portals, Web traffic and Realtor referrals) and allows for prioritizing these based on who is most likely to buy. In addition, eRealSoft.com provides builders with total inventory control, contract management, report management, tenant reporting for condo conversion, incentives, marketing productivity outcomes and total sell out production information available anytime and anywhere.

eRealSoft.com will offer the Condo.com marketing services as a value-added component to their condo developer clients and Condo.com will develop an interface to deliver their leads into eRealSoft’s client applications. “The synergy between Condo.com and eRealSoft.com is extremely powerful in times where every lead has to be captured, managed and converted into closing cash.” stated Alejandro Fernandez, co-founder and CEO of eRealSoft.

Las Terrazas Resort and Residences in Belize developed by Coral Development is the first client to utilize both Condo.com and the eRealSoft.com platforms. Las Terrazas is an upscale resort community in Belize attracting over 50% of its leads from internet searches. Condo.com is the premier portal for potential buyers of condominium properties around the world. Using both Condo.com to obtain leads and eRealSoft.com to capture leads will allow Las Terrazas, Belize to increase its conversion ratios from leads generated from the internet at costs much lower than traditional media vehicles can provide.

“We are a lead machine for condo developers. The challenge for us is to make sure our clients convert and close on the leads,” said Richard Swerdlow, CEO of Condo.com. “The partnership with eRealSoft.com, an industry leader in back-end lead management and tracking, will now give us an integrated solution to offer advertisers, improving close rates and providing an end-to-end solution.”

About Condo.com
Condo.com (www.condo.com) is the world’s largest condominium marketplace with inventory of over 500,000 listings valued in excess of $100 billion. Condo.com lists condos for sale and for rent in the United States and 70+ countries around the world and cost-effectively delivers exposure and qualified leads to developers, brokers and for-sale-by-owners through the seamless distribution of its listings to a global network of Real Estate websites visited by over 15 million viewers per month. Condo.com is a privately held company headquartered in Miami, Florida. For more information, visit www.condo.com.

About eRealSoft.com
eRealSoft.com is the leading developer of hosted lead tracking and prospect management software for the Real Estate industry. With offices in South Florida and Mumbai, India, eRealSoft offers web-deployed, prospect management and e-marketing solutions for converting prospective new home and condominium buyers into sales. Today the system is being used by hundreds of companies in the United States and Latin America. These companies have gained a competitive advantage by enthusiastically adopting cutting-edge sales automation technologies like those offered by eRealSoft.

###
Contact
Condo.com
Adam Kujacznski
305-476-2075
www.condo.com
ContactContact
Categories