Phoenix, AZ, August 05, 2020 --(PR.com
)-- In a move to fill a void in the networking landscape, Cindy Gordon, Founder of Business Rescue Coaching has developed SPARK! a unique way for dynamic businesswomen to connect in a personal and intimate setting. Gordon is known for helping women be successful, confident and entrepreneurial business owners. With SPARK!, Gordon can provide a lively way for women to build relationships and collaboration and business opportunities.
SPARK! is a virtual networking program that provides women the opportunity to have three short 1:1 meetings with randomly assigned partners to set the tone for further relationship-building interactions. “As a long-time member of women networking groups, I knew the most important part of the events were the opportunities to meet new people on a 1:1 basis. This is the starting point for building trusted relationships which are key to the success of women in business,” says Gordon.
There are tangible differences in how men and women network. Men focus on short-term needs while women are more focused on building long-term personal connections based on trust. According to a study conducted by the Kellogg School of Management, women who try to network like men to get ahead actually fail to succeed because they lack a close inner circle of women. A tight-knit female group provides critical information on business opportunities and challenges. 77% of the highest-achieving women in the study had strong ties with an inner circle of two to three other women.
These insights were confirmed by the participants of SPARK!’s inaugural event on July 21, 2020. Attendees reported overwhelmingly that the value they received from the event was the connections they made and the ensuing opportunity to deepen these relationships. The next event will be held on August 18, 2020.
About Business Rescue Coaching
Founded in Phoenix Arizona in 2013, Business Rescue Coaching is a boutique coaching provider specializing in virtual programs aimed at the personal development of women entrepreneurs; Executive Mastermind Groups designed to support the strategic growth of women-owned businesses and one-on-one customized coaching programs geared towards entrepreneurs who need individualized support to get them to the next level of success. Cindy Gordon has been recognized for her accomplished over the past five years through an array of awards including 2020 Phoenix Business Journal Outstanding Women in Business; National Association of Women Business Owner (NAWBO) President’s Choice Award in 2017, 2018 and 2019; 2019 NAWBO Unsung Hero Award and BossLady 2019 Panelist of the Year Award.