Line-X Truck Bedliners Launches Hispanic Campaign

Line-X launched a Lunch Truck Advertising campaign in the South Florida market to brand and push products.

West Palm Beach, FL, April 25, 2008 --( Line-X Spray On Truck Bedliners, who has recently been featured on CMT’s Trick My Truck, also launched a targeted Hispanic campaign with Z Innovative Marketing (ZIMad) in the South Florida region. Line-X specializes in truck bedliner coatings, industrial coatings and blast resistant coatings. With this particular campaign they are focusing on bringing in new clients on jobsites and construction sites.

“We were looking to brand our name in the South Florida market within the Hispanic community and we found the ideal medium with Lunch Truck advertising. We are receiving the qualified phone calls that we were looking for. With the lunch trucks making about 30 stops a day at various construction and jobsites throughout South Florida, our name is constantly out there in the face of our consumers utilizing our products,” stated Louis Morrell Owner of Line-X of Palm Beaches.

Z Innovative Marketing is an outdoor mobile marketing agency headquartered in South Florida and partnered with Tangmere Trading LTD, a full-service global advertising agency. By offering services and products nationwide, Z Innovative Marketing is able to fulfill customer needs by establishing effective out-of-home advertising solutions. Z Innovative Marketing is an affiliate of the Great Outdoor Network. For further information you can contact Jennifer Henley at or visit their website at

Z Innnovative Marketing
Jennifer Henley