Price Lock Your Health During Tough Economic Times with Fruit Advantage

With many economic indicators pointing to rising inflation ahead, Fruit Advantage is ensuring that its customers will not have to worry about rising prices or paying any shipping charges for at the next 12 months. This innovative inflation proof guarantee will provide some household price stability during an uncertain economic environment.

Bellaire, MI, April 25, 2008 --(PR.com)-- Fruit Advantage, America’s leading super fruit brand, offers industry’s first price lock guarantee on its complete line of super fruit supplements.

Starting in April, 2008, Fruit Advantage customers don’t need to worry about rising prices for any of their health-related, super fruit supplements increasing for at least 12 months. This price lock guarantee further re-enforces the company’s leading position for delivering outstanding super fruit products at extremely low prices. Since 2002, Fruit Advantage has held prices low and has offered free shipping on its entire line of super fruit supplements.

According to Andy LaPointe, Director of Marketing with Fruit Advantage, “With the current status of the economy, our customers don’t have to worry about increasing prices for their health-related super fruit supplements from Fruit Advantage for at least the next 12 months, if not longer. We are firmly committed to offering the best products at the lowest prices to our customers.”

In addition to a price lock guarantee, Fruit Advantage will continue to offer free shipping on all of its Fruit Advantage supplements. “By combining the price lock guarantee and free shipping, our customers are getting the best of both worlds - free shipping and guaranteed low prices.”, stated LaPointe.

Fruit Advantage offers 5 proprietary super fruit-based formulas. Each formula offers the synergistic and natural health benefits of the underlying fruit to help maintain a healthy lifestyle*.

Fruit Advantage Joint Formula: Made from tart cherries to help maintain healthy joint function*
Fruit Advantage Brain Support: Made from wild blueberries to help maintain healthy brain function*
Fruit Advantage Heart Health: Made from pomegranates to help maintain a healthy cardiovascular system*
Fruit Advantage Women’s Formula: Made from cranberries and flaxseed to help with women’s health*
Fruit Advantage Cherry Prime: A patent-pending formula combining tart cherries with glucosamine and chondroitin. Cherry Prime is specially formulated to build cartilage, lubricate joints and maintain healthy joint function*

To learn more about the “Inflation Proof your Health” campaign, price lock guarantee and free shipping offers on all of the Fruit Advantage super fruit supplements, visit the following websites at www.fruitadvantage.com or www.traversebayfarms.com or contact the company toll-free at 1-877-746-7477

Contact:
Andy LaPointe
Director of Marketing
Fruit Advantage
7053 M-88 South, PO Box 1229
Bellaire, MI 49615

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent and disease.

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Contact
Fruit Advantage
Andy LaPointe
1-877-746-7477
www.fruitadvantage.com
www.traversebayfarms.com
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