Hillside Candy to Debut New Packaging and Flavors for Popular GoNaturally® Hand Made Organic Hard Candy Line

Convenient, New Gusseted Stand Up Bag and Two New Delicious Flavors in USDA Certified Organic Hard Candy Line to Debut at 2008 All Candy Expo.

Hillside, NJ, May 01, 2008 --(PR.com)-- Hillside Candy, a leading manufacturer of popular confections, announced today that it will introduce new stand up gusseted bag packaging and two new flavors for its hand made GoNaturally® organic candy line, at the 2008 All Candy Expo, Booth #414, in May. The announcement was made by Hillside Candy’s owner, Ted Cohen.

Currently available in 8 ounce tub and bulk formats in four delicious flavors; Ginger, Honey Lemon, Cherry and Honey, Hillside’s newest sku’s in its GoNaturally organic candy line will feature a handsome new graphic look and will be packaged in convenient 3.5 ounce stand up gusseted bags in six flavors. In keeping with the environmentally friendly initiative, the gusseted bags are recyclable.

The eagerly awaited two new flavors, Pomegranate and Apple, and the popular four existing flavors in the tasty and better-for-you organic hard candy line are scheduled to begin shipping in the new gusseted bag format in mid-May at the manufacturers suggested retail price of $2.79 to $2.99.

GoNaturally is hand made, gluten free, kosher, and USDA certified organic and the best tasting organic candy available in the marketplace. Using organic evaporated cane juice and organic brown rice syrup for sweetness, the line is flavorful and refreshing. GoNaturally is clean candy, containing no trans fats, no preservatives, no corn syrup, no FD&C colors, and no hydrogenated oils. In keeping with the environmentally friendly concept, the GoNaturally packaging and twist wraps are all recyclable. Adults and kids alike can feel good about having GoNaturally as a wholesome treat.

“There is a rapidly growing interest and demand for better-for-you organic products from today’s environmentally conscious and savvy consumers. Our hand made GoNaturally line delivers the ideal solution in the form of a phenomenally tasty, organic candy that is certified by QAI (Quality Assurance Institute/USDA). All of our ingredients are carefully sourced to insure excellence and organic integrity. And best of all, not only are GoNaturally organic candies better-for-you products, they taste absolutely delicious," states Mr. Cohen.

Hillside Candy’s GoNaturally organic candy line, featuring all six different flavors packaged in the new stand up gusseted bags, as well as the company’s Golightly™ sugar free candy and Hillside Sweets™ sugar based candy lines, can be seen and tasted at the 2008 All Candy Expo, booth #414, from May 20 – 22 in Chicago’s McCormick Place Convention Center.

About All Candy Expo:
Held annually in Chicago, IL, the All Candy Expo is the largest confectionery and snack trade show in the United States and provides confectionery buyers with direct access to more than 500 exhibitors all under one roof. The diverse list of exhibitors includes large multi-national companies as well as small niche gourmet and specialty companies. As an integral place for exporters, importers, and distributors to meet, the All Candy Expo draws visitors from nearly 70 countries, making it the best place to connect with confectionery professionals from around the world.

About Hillside Candy:
Based in Hillside, New Jersey, Hillside Candy was established in 1945, and is the corporate umbrella and home of three popular brands of candy: Golightly, one of the leading niche brands in the sugar free market, Hillside Sweets, a line of sugar based hard candy, and GoNaturally, a line of USDA certified organic candy. These three made-in-America brands are sold through drug store chains, mass merchandisers, grocery stores, supermarkets, gourmet shops, rebaggers, gift basket companies, and other businesses throughout the United States. The company also exports its products to twenty countries around the world. Each of Hillside’s lines offers quality, consistency, and delicious taste. Hillside is fully committed to meeting the demands and desires of American candy-lovers, by producing terrific-tasting products for today’s consumers’ discerning tastes in candy. For more information visit www.hillsidecandy.com.

Note to Editors: Hi-resolution images to accompany this story are available at:
GoNaturally® Certified Organic Hard Candy – Apple

GoNaturally® Certified Organic Hard Candy – Pomegranate

GoNaturally® Logo

Photo Caption:
Apple and Pomegranate flavors join the popular existing four flavors in Hillside Candy’s GoNaturally® organic candy line. All six flavors, packaged in handsome new stand up gusseted bags, can be seen and tasted at the 2008 All Candy Expo, booth #414, from May 20 – 22 in Chicago’s McCormick Place Convention Center.

Hillside Candy
Steven Style
212 465-1290