Marketing, Advertising, and PR Firms with Established Brands Receive Higher Hourly Fees by Up to 35%, According to Releases New Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008.

Framingham, MA, May 04, 2008 --( The newly released research study from ( and the Wellesley Hills Group ( titled Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008 (, finds that while brand leaders (25% of responding marketing, advertising, and PR firms) and “not very well-known” firms (75% of responding marketing, advertising, and PR firms) have similar standard / book rates, the hourly rates brand leaders actually get were always higher than their counterparts. The increase by level of professional is as follows:

• Highest-level professionals (CEO, Principal): 33% higher
• Upper-level professionals (VP, New Partner): 13% higher
• Advanced-level professionals (Directors): 4% higher
• Mid-level professionals (Managers, Post-MBA): 20% higher
• Entry-level professionals (Associates): 27% higher

"It's clear the firms that are well-known in their target markets receive higher fees, see their revenue grow, and are more likely to be profitable than firms that are not as well-known in their target markets. This applies not only to getting higher fees, but also getting more opportunities,” said Mike Schultz, Co-President of Wellesley Hills Group Publisher of ( “We've seen marketing firms struggle to get themselves known in the market. A big reason is this: what you do for clients is often not what you need to do for a professional services firm to become a well-branded market leader."

With 343 respondents in the marketing, advertising, and PR industry, Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008 provides the actual hourly dollar fees brand leaders, premium-price firms, and profit leaders receive versus lesser-known firms. Other major findings include:

• 59% of marketing, advertising, and PR firms admit to discounting their fees
• "Anticipated time needed to deliver the work" and "types and levels of professionals" are the most important factors firms consider when pricing marketing, advertising, and PR services
• Fixed fee and value-based pricing are the most common strategies used by premium-price firms (43% report using each of these strategies "most of the time")
• 56% of marketing, advertising, and PR firms use some sort of service guarantee
• "Company improvement" and "experience/reputation (brand)" are the most common factors referenced when asked about the top factors that have influenced a firms' ability to increase their fees

“People want to know about how they compare to others regarding fee structures, pricing approaches and strategies, discounting, and overall pricing challenges,” said John Doerr, Co-President of Wellesley Hills Group. “Knowing how competitors in the industry are pricing their services will help firms be more competitive and more confident in their pricing."

Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008 is the second of five industry reports to be released. Forthcoming Fees and Pricing Benchmark Reports will be released for the following industries: Accounting and Financial Services; Law; and Architecture, Engineering, and Construction. The first industry report, Fees and Pricing Benchmark Report: Consulting Industry 2008 is available now.

For additional details about the Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry 2008 report, please visit the RainToday website at

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About Wellesley Hills Group

The Wellesley Hills Group ( is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group publishes ( to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.

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