Bonusly Users Surpass $1 Million in Charity Donation Contributions
Employees at more than 2,000 companies around the world have collectively donated over $1 million to charity through Bonusly's international digital rewards catalog. User donations to charity via the Bonusly Reward Catalog grew by 450% in 2020, a direct reflection of people's increasing expectations for their employers to be socially responsible and invest in the communities they work in.
Bonusly users donated $506,535 to charity in 2020, a 450% increase over donations made in 2019. More than half of user donations in 2020 went to five nonprofits whose work was especially urgent: the WHO COVID-19 Response Fund, the NAACP Legal Defense Fund, the ACLU, and Red Cross Australia Bushfire Relief.
Helping employees feel connected to the impact they’re having on the world might not be top of mind for business leaders weighing the costs of disengagement, burnout, and low morale. However, research and real-world experience clearly indicate that empowering employees to take socially responsible action can motivate teams and promote retention. In the face of the Great Resignation, personal recognition and meaningful rewards are a competitive advantage to attract and retain top talent.
“Love that @acquia makes it easy to support great organizations and causes. Just donated my @bonusly earnings to @AAAJ_AAJC because #GreatWorkSupportsGreatWork!,” one Bonusly user tweeted in late April.
“This is why I love working at @ITHAKA_org. I mentioned we need to help India during their 2nd wave, & 2 days later we are #speed. I just donated my @bonusly earnings to @GiveIndia because #GreatWorkSupportsGreatWork!” tweeted another Bonusly user in May.
Bonusly made in-platform donations possible, but it’s Bonusly customers and Bonusly users that made $1 million in charitable donations a reality. So far in 2021, Bonusly users have donated over $27,000 to Give India, more than $10,000 to Asian Americans Advancing Justice, $30,000 to the Lebanese Red Cross Beirut Disaster Relief and, just this month alone, over $6,000 to The Trevor Project.
“We know that workplace charitable giving cultivates a sense of purpose that has positive effects on employee morale, productivity, and retention. It also improves recruitment by demonstrating that a company lives its values and gives back to the community,” says Raphael Crawford-Marks, Founder and CEO of Bonusly. “Since Bonusly’s inception, we have partnered with charities all over the world to enable employees to contribute to causes that they believe in.”
Bonusly users are granted an employer-funded monthly allowance of Bonusly points to show their appreciation for their coworkers. Users can recognize each other for help they receive, give shout outs for less visible work, celebrate people who go above and beyond, and tie individual impact to company values. Bonusly users can redeem the Bonusly points they receive from their colleagues for rewards, including gift cards, cash-out options, and charitable donations.
“It’s incredible to see how Bonusly helps companies build a sense of camaraderie and community on a foundation of positive recognition,” says Amish Jani, Founder and Partner of FirstMark, a venture capital firm. Jani is an investor in Bonusly and technology companies like InVision, Pendo, Guru, Shopify, and Frame.io.
“We use Bonusly at FirstMark and I’ve experienced firsthand how powerful it is to be able to give and receive recognition without friction,” Jani says. “By responding in realtime to facilitate donations to causes that are on peoples’ minds, Bonusly has given companies and employees an outlet to give back together.”
“People want to work for companies that make an impact and one of the ways that Bonusly helps companies do that is by making it so easy to donate,” says Crawford-Marks.
“We’ve made it a core product strategy to respond to crises around the world by adding new donation options for our users,” Crawford-Marks explains. “From Hurricane Harvey relief in 2017 to Australian bushfire relief, the WHO COVID-19 Response Fund, and the NAACP Legal Defense Fund in 2020, and relief efforts in Beirut and India in 2021, Bonusly users have risen to each occasion and proven time and again that great work supports great work.”