Dallas, TX, May 08, 2008 --(PR.com
)-- DAVACO, Inc. and Fashion Group International® of Dallas recently announced the winners of the second annual Excellence in Merchandising Competition at FGI’s Career Day 2008 Style Symposium in Dallas, Texas on April 18, 2008. Lara Brubaker, a student at Texas Woman’s University, was honored as the first place winner and the recipient of a $1000 scholarship. Second place was awarded to Isabel Morales, El Centro College, and third place was awarded to Elizabeth Lockley, Texas Woman’s University. Morales received a $750 scholarship and Lockley received a $250 scholarship.
The merchandising competition, which was open to all students participating in the FGI Dallas Career Day, is designed to recognize outstanding performance by students in merchandising, marketing, branding and promotion at the retail level. DAVACO and FGI- Dallas partnered with Kenneth Cole Reaction to develop a competition based on the Kenneth Cole Reaction product line and corresponding brand merchandising in department stores across the country. The students were required to complete an in-store visit and submit a written report and merchandising board to visually represent their experience and ideas.
“I was impressed with the quality and creativity of these students, and I applaud the efforts of these three award recipients,” said Henry Thervil, director of sales for Kenneth Cole Reaction, who served on the award selection committee. “This competition is an excellent experience for these future retail leaders and a wonderful way to earn scholarships to support their continued education. I saw a lot of talent and enthusiasm among these students, and I’m so pleased to have had the opportunity to participate in this event.”
Fashion Group International’s Dallas Career Day is the largest and longest-running event of its kind in the country, with over 1,100 students and faculty members from 40 colleges and universities across 14 states.
DAVACO and FGI will sponsor the competition again in 2009. Details on the event and Excellence in Merchandising Competition will be posted in the fall of 2008 on FGI’s website at www.dallascareerday.org.
About Fashion Group International
The Fashion Group International is a global non-profit association of over 6,000 professionals of achievement and influence representing all areas of the fashion, apparel, accessories, beauty and home industries. One of the goals of FGI of Dallas is to administer the activities of The Fashion Group Foundation of Dallas, Inc. The purpose of the Foundation is to promote educational programs devoted to critical fashion and life style industry business issues through the creation and awarding of scholarships, and offering access to internship programs and entry-level job opportunities. www.dallascareerday.org/
About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of in-store merchandising, shop-in-shops and high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: Rollouts, retrofits, resets and remodels - Fixture and graphics installations - Project services - Project management - Hard- and soft-line merchandising - Site and marketing surveys - Logistics and consolidation - Design services. Founded in 1990, the company is based in Dallas, Texas, with over 600 employees across the country. For more information, visit www.davacoinc.com.