Derick Schaefer and Prism Web Media Deliver Internet Marketing Class at the Collin SBDC in Plano, TX

Dallas, TX, May 09, 2008 --(PR.com)-- On Tuesday April 29th, 2008, The Efficient Business and Prism Web Media delivered an Internet marketing class entitled "Driving Action on Websites" at the Collin Small Business Development Center in Plano, TX. The class focused on web design and how to create websites that meet their objectives.

"Driving Action on Websites" helped students to understand these different types of action and then understand how proper design could improve results and create a better return on investment. Action types covered included reading content, downloading, listening, and making purchases.

"So many people put up a website just assuming that people are going to read it or buy from it. Even when a consumer wants to take action, some websites make it flat out difficult," commented Derick Schaefer, Managing Director of The Efficient Business LLC.

The class dedicated half of the alloted 90 minutes to Consumer eCommerce sites that are dedicated to online sales.

"The e-Commerce landscape is competitive and a key differentiator in a site is design. Furthermore, advanced strategies such as up selling and cross selling can really help an e-Commerce site to increase revenues," said Carol Thompson, founder of Prism Web Media.

For more information about the courses offered at the Collin Small Business Development Center, contact Gloria Daniel at gdaniel@cccd.edu.

The Efficient Business is a Dallas, TX based marketing services firm focused on small business and startups. For more information contact info@efficient-biz.com

Prism Web Media is a Dallas, TX based web design company focused on small business. For more information contact Carol Thompson at carolannthompson@aol.com.

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