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Innovation Direct, Inc.

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Innovation Direct™ Receives Feedback from Washington-Based Innovation Direct To Industry™ Company on Latest Group of Ideas Reviewed

Innovation Direct™ has received word from a Washington-based Innovation Direct To Industry™ company that they retain an interest in 4 product ideas from their latest package.

Miami, FL, May 12, 2008 --( Innovation Direct™, a South Florida-based leader in product licensing for over a decade, has received feedback from their contact at a Washington-based company that is part of their Innovation Direct To Industry™ program regarding the latest batch of inventions they had reviewed. According to the communication received, the company retains an interest in learning more about 4 of the 20 product ideas that made up their latest Innovation Direct To Industry™ package of Licensing Direct™ inventor concepts.

The company, which has been a part of the Innovation Direct To Industry™ program since early 2007 and has reviewed over 90 Innovation Direct™ inventor product ideas during that span, had requested that Innovation Direct™ send them pet inventions in addition to the customary kitchen items that they specialize in. According to their official website, the company has been in the kitchenware business for 35 years and enjoys distribution of their products in multiple continents. They have recently informed Innovation Direct™ that they are interested in expanding their product lines to include a variety of innovative pet products.

Accordingly, the Innovation Direct™ representative that manages the company's Innovation Direct To Industry™ account had sent the company an evenly split group of 10 kitchen and pet products apiece to comply with this request. However, the 4 inventions selected for further review were exclusively in the kitchen category.

A non-disclosure agreement has already been signed representatives from both Innovation Direct™and the manufacturer, and detailed design information has therefore been sent on the 4 concepts. The company contact has informed Innovation Direct™ that they will be discussing the inventions in an internal pre-screening meeting on May 15th.

If the manufacturer retains further interest in any of these items subsequent to the aforementioned meeting, Innovation Direct™ will be available to handle all negotiations toward a licensing agreement for those products.

About Innovation Direct™: Innovation Direct™ is a South Florida-based leader in the field of new product licensing and intellectual property transfer that has been serving inventors for more than a decade.

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Innovation Direct, Inc.
Juan C. Blanco

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