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Netvibes and ReadBurner Partner to Share Whatís Popular on the Web


Netvibes Ginger userís activity streams are now factored into ReadBurnerís algorithms for determining the most important Web content.

Philadelphia, PA, May 15, 2008 --(PR.com)-- ReadBurner, an aggregator of popular content from around the Web, has announced a partnership with Netvibes, the pioneer of the super-personalized homepage, to allow Netvibes users to share their favorite content on ReadBurner. Starting today, Netvibes users will be able to register and share their “activity streams” on ReadBurner, thus helping determine which stories are featured on the ReadBurner homepage. This was made possible through upcoming APIs being released by Netvibes to allow their users to share data with external applications.

"We are very focused on making it easy for our users to share their favorite content with their friends or the public," said Franck Mahon, VP Product Development of Netvibes. "It has really been a pleasure to partner with ReadBurner in testing our APIs and we're really excited about opening Netvibes Ginger activities streams to external applications."

For ReadBurner, the partnership marks a significant expansion of the company’s algorithms for determining the most popular content from around the Web. “Netvibes Ginger is a revolutionary product that truly makes the start page a social experience,” said Adam Ostrow, CEO of ReadBurner. “We are thrilled to be working with Netvibes to allow their millions of users to help us determine the most important content on the Web in a completely transparent and opt-in way.”

Previously, ReadBurner’s rankings were determined solely by analzying “shared items” in Google Reader. With its Ginger release, Netvibes now offers a comparable “sharing” option for stories that users see on their personalized start page. When a user “shares” an item, it becomes part of their activity stream, which is visible to that user’s social network on Netvibes. Now, when Netvibes users submit their username to ReadBurner, their shared items will count towards ReadBurner’s content rankings.

"Our philosophy is that the act of sharing a piece of content with one's social network is the ultimate vote of authority,” said Drew Olanoff, COO of ReadBurner. “Netvibes Ginger is the perfect platform for us to begin extending this philosophy to a broader community."

To submit a Netvibes username, you can go to http://www.readburner.com/addfeed.php. No registration is required.

About ReadBurner
ReadBurner (www.readburner.com) analyzes what people are sharing with their personal social networks on a variety of services to determine the best content across the Web. With an increasing amount of news consumption taking place in RSS readers and personalized start pages versus traditional web sites, ReadBurner aggregates the most frequently shared content from these next generation services to determine what’s popular.

In addition to offering a web site that allows users to see what’s popular, ReadBurner also offers a mobile version (m.readburner.com), RSS feeds, and external widgets and applications to extend the experience beyond the Web browser.

About Netvibes

In 2005, Netvibes pioneered the personalized homepage as alternative to traditional web portals. Netvibes lets individuals assemble all in one place their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the Web.

Today, Netvibes is a global community of users who are taking control of their digital lives by personalizing their web experience. Users have created more than 60 million personal pages in more than 76 languages and 190 countries. Founded by Tariq Krim, Netvibes (http://www.netvibes.com) has offices in Paris, London and San Francisco.

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Contact Information
ReadBurner
Drew Olanoff
7176084932
Contact
www.readburner.com

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