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Auction Method Marketing Conference to be Held in Atlanta

Atlanta, GA, May 15, 2008 --( MarkNet Alliance will be holding a member conference at the Wingate Hotel in Atlanta on May 19th and 20th. A member based network for auction companies, MarkNet helps members combine resources to grow their existing businesses through technology, networking, and educational training.

“As a MarkNet member, you gain access to the resources of professionals across the country and specialists in every field of the auction industry,” says Matt Corso, Chief Operating Officer. “The auction company that specializes in selling farmland in the Midwest now has the materials and resources at hand to successfully sell a golf course in the Southeast.” Member companies are already successful businesses with proven track records, often specializing in many niche markets of the industry. By joining the network, they are simply expanding the reach and depth of the services they can offer their clients.

“MarkNet Alliance’s tools allow member companies to be more efficient, have a broader depth of expertise and help serve their clients with a more complete and well rounded service than ever before,” said Corso. “Our revolutionary software allows our members to cooperate with other member auctioneers across the country and manage the process from their home office.”

Rowell Auctions of Moultrie, Georgia, with an office in Atlanta, as well, brings 32 years of auction experience to MarkNet Alliance. The Rowell family has also been in real estate in Georgia for the past 72 years. Rowell Auctions has been utilizing online auctions for residential real estate for about a year and a half now. “We were looking for an accelerated marketing method as a way to efficiently deliver inventory and produce maximum results,” Thomas Rowell, President and CEO, says.

Auction method marketing provides an answer for institutions that need to move inventory in a climate where many are taking back more than they are selling month to month. Rowell says online auctions not only better serve his clients’ needs; they’ve brought a slew of new customers that auctions were not seeing before. “We see local investors, national investors, as well as the first-time home buyer who is looking for a good deal.” He recently had a customer from Atlanta who was able to buy a beach front home on St. George Island with her cell phone while attending a business conference in Florida.

Most of the houses selling online at Rowell Auctions are absolute auctions, meaning they are sold to the highest qualifying bidder with no limiting conditions or amounts. “This is an opportunity for buyers,” Rowell says. “It is a very exciting time for home buyers and investors.”

Technology has greatly changed the face of the auction industry and the changes are happening rapidly. The MarkNet website currently features more than 300 auctions in 25 states, a number that continues to rise. These auctions range from absolute online only auctions to the more traditional, on-site auctions with the added element of online bidding available.

The growing popularity of online auction centers, as illustrated by the innovator of online auctions, is a signpost for both the auctioneer and the real estate professional that marketing efforts and sales accessibility online are crucial to doing business in the 21st Century. MarkNet assists its member companies in this process by providing superior software and support, as well as access to best auction practices across the country.

The Atlanta member conference will feature a new online bidding system as well as opportunities for members to discuss market changes and learn about tools in the auction industry to sell real estate. “MarkNet has helped us tremendously in delivering our product to the market,” says Rowell. “Their system has a fantastic software interface and auction engine.”

For more information about MarkNet Alliance, the upcoming conference, member companies, or the auction method of marketing, please contact Matt Corso or Wendy Stewart at 1-888-307-6545. You can also find more about MarkNet Alliance at

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MarkNet Alliance
Wendy Stewart

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