Ridgefield, CT, May 17, 2008 --(PR.com
)-- Seth Goldman, TeaEO of Honest Tea, talks on the CEO Show with Robert Reiss about creating an exciting new business that has significant positive social and environmental impacts, and how Honest Tea broke into the well established beverage market using ingenuity, hard work, and a commitment to exceptional customer service. Goldman discusses the recognition of gaps in the market that existing competitors were not filling, i.e. the demand for low sweetness, all organic beverages.
Reiss asks about launching a new brand and Goldman tells how he saw that it was essential not to have a “me-too” product. He proceeds to explain how “because Honest Tea products were different, they were able to get the attention of the media.” Goldman also makes the point often missed by start-ups, “You have to get your product to market: You can’t wait until it’s perfect.”
The Goldman interview on the CEO Show contains vignettes providing insights about the persona of this CEO as well as information on the company’s precepts, approaches to future expansion, and maintaining the integrity of the brand.
Honest Tea, founded by Goldman in 1998, expanded its business volume from scratch to the point where Coca-Cola purchased a 40 percent ownership share. Information about Honest Teas’ products and history can be found at: www.honesttea.com
The interview with Seth Goldman, aired on May 4, 2008, and can be heard at
Contact: Robert Reiss 203 894 9400, email@example.com