New Media Maze Create, Launch and Seed the World’s First ‘pseudo Apple Mac’ Experience in a Viral for New Line Cinema's Sex and the City Movie

Digital Agency New Media Maze announces the launch of a clever new viral campaign to promote the release of ‘Sex and the City’ in cinemas. Commissioned by New Line Cinema in the US, ‘Carrie Bradshaw’s MacBook’ is the first viral ever to be based upon the Apple Mac desktop experience and can be accessed at:

London, United Kingdom, May 26, 2008 --( Throughout 6 years of the TV show, lead character Carrie Bradshaw would begin and end each show by typing on her Mac computer. Can you really imagine someone so fashion- and style-conscious using anything else?

Now, for the movie release, ‘Carrie Bradshaw’s MacBook’ allows fans of the TV show and the movie to explore the ‘virtual desktop’ of their favourite fashionista. Visitors to the official movie web site can access the viral from there. Once in, visitors are challenged to answer trivia questions in chat windows with other SATC characters, and in doing so unlock exclusive content and the chance to win official Sex and the City goodies. The viral re-creates the MacBook experience in flash, and users explore the different folders and programs on the desktop to find the answers.

Here’s your chance to have a closer look into Carrie’s life and have a nosy snoop through her emails, notes and photos around her laptop.

New Media Maze Head of Strategy Chris Edwards, a closet SATC fan, adds “Carrie's MacBook campaign aimed to energise existing fans whilst at the same time generating a new audience less familiar with Carrie, giving them an insight into her life and her friends in a way that has been done before”

As well as dreaming up and building this innovative viral, New Media Maze is seeding the campaign on sites popular with SATC fans. “The viral has already taken off and is getting a lot of attention in blogs and forums both here and abroad.” adds Chris Edwards.

New Media Maze
Dave Smith
0207 097 3600