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Cartoon Doll Emporium

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Cartoon Doll Emporium Announces Deal with GMG Entertainment to Offer Prepaid Cards at Retailers Across the U.S.

The Leading Dress Up Games Community For Tween Girls Introduces Virtual Currency at Retail Stores.

New York, NY, May 28, 2008 --( Cartoon Doll Emporium has announced an exclusive partnership with GMG Entertainment to begin producing, distributing and marketing prepaid cards at retail outlets nationwide. The prepaid gift cards will launch at retail on June 24th and will be available at Target stores across the country. The cards, which will be sold in two denominations, $7 and $20, will grant kids access to the MyCDE social network, award them online currency, and give them exclusive access to a special virtual room. The site, known as CDE to its users, counted 25 million unique visitors from more than 100 countries last year.

GMG, based out of Los Angeles, is a leader in the prepaid card space and has brought numerous other virtual world sites to retail. “Cartoon Doll Emporium is a fun, safe and fresh way for kids to both engage in dress-up and interact with users from around the world. We are really excited to partner with GMG and invite millions more into the CDE community through these new prepaid cards.”

GMG Entertainment CEO Rob Goldberg echoes the excitement of the CDE/GMG partnership, “We are very pleased to have the opportunity to join forces with CDE and introduce their exploding brand to millions of consumers around the nation. CDE’s fans will now have an even simpler way of gaining access to the best features of their favorite site.”

CDE offers a unique online experience where kids can:

Enjoy a highly-moderated and safe environment

Play more than 1500 original dress up games

Interact with other kids through make-believe games

Adopt their own pet or baby

Customize a cartoon version of themselves

Use standard social networking features such as an inbox, commenting, event reminders

Create photo galleries

Participate in blogs focusing on topics of interest (jokes, art, homework, etc)

Be rewarded for partaking in all of these activities.


In the CDE social network, users create avatars, buy and sell items with virtual currency, take on jobs, and engage in elaborate make-believe games. All CDE members can be as involved in the pretend life of MyCDE as they wish; and everyone is treated equally.

CDE maintains the safest possible social network since all user-created content is reviewed by trained staff before it appears live. In addition, moderators are available 24 hours per day, 7 days per week to help the users and oversee their interactions. CDE is also unique in having a strict anti-meanness policy.

More about Cartoon Doll Emporium
Cartoon Doll Emporium (CDE) is a virtual playland for tweens that features the largest collection of original dress up games online. Ranked by Comscore as one of the top 10 most popular kids’ destinations online, CDE is visited by more than 4 million different people every month. In addition to its collection of dolls, CDE also features arcade games, cute pictures, contests, a forum, and one of the most unique social networks online.

More About GMG Entertainment
Blending the creative-side of the business world and the business-side of the creative world, GMG lives at the intersections of entertainment, retail, marketing and media. GMG is a 21st Century media company that creates content for traditional and digital media within its GMG Studios division and syndicates and distributes partners’ content through its GMG Syndication division. Founded in 2002, GMG is based in Santa Monica with an office in Minneapolis, and is comprised of former executives from both the digital and traditional entertainment worlds, including LAUNCH Media, Yahoo, Target and The Firm. As technology impacts the businesses of entertainment and media, GMG is partnering with the best talent and brands in the world to create entertainment on any and every platform.
Contact Information
Cartoon Doll Emporium
Kelly Hofmann

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