New Marketing School for Eastern and Central Europe Launched by Marketing Guru Drayton Bird

First one-year European Certificate in Direct and Interactive Marketing begins in Brussels, September 7th. Outstanding International Faculty. 12 European Direct Marketing Organisations (DMAs) and FEDMA behind this project. “Fills the need for solid, well structured training aimed at future marketers,” says FEDMA’s director general.

London, United Kingdom, June 01, 2008 --( World’s leading Direct Marketing guru Drayton Bird embarks on what he describes as “the most ambitious and worthwhile adventure of my career.”

He has just launched a new European Academy of Direct and Interactive Marketing (EADIM), under the auspices of FEDMA – the Federation of European Direct Marketing and in partnership with 12 European DMAs.

Solves problems of frustrated marketers – and businesses.

“Marketing is booming in Central and Eastern Europe - and it will continue to do so. Much faster than in the Western economies. There is plenty of enthusiasm, talent and imagination. But one essential is missing.

“There’s a desperate need for more trained, qualified people - quickly. But until now there has been little or no proper, structured training leading to official, recognised European professional qualifications.

“This is exactly why I embarked on this adventure and what EADIM will provide” - Drayton Bird.

A faculty to rival the best business schools in the world.

The faculty only includes world leading marketers and business people, who have been teaching for some years. Here are just some:

Professor Srikumar Rao of London Business School and Columbia, whose work has been praised in The Wall Street Journal, Time, Fortune and many other publications;

Steve Harrison, former Creative Director of Wunderman, Europe;

Rowan Gormley, co-founder with Sir Richard Branson of three successful Virgin companies;

Ales Lisac, the leading teacher and direct marketing entrepreneur in Slovenia, who has worked successfully in a number of countries including Poland and Croatia.

The first Certificate in Direct and Interactive Marketing starts 7th September.

The Certificate lasts 1 year (120 hours of teaching) and will culminate with a formal exam. Only students who attend at least 80% of the lectures, successfully complete a demanding assignment and pass the final exam will be awarded the European Certificate in Direct and Interactive Marketing.

The course starts with a one week residential course in Brussels (7th-13th September 2008) followed by 11 months of online seminars (4 hours a month). The advantage of these online seminars is simple, says Bird:

“Unlike face to face teaching, you can look at these seminars time and again, when you want to, to fit in with your personal schedule and needs.”

There will be a limit of 100 – 120 students - Marketing and campaign managers, entrepreneurs wishing to explore direct routes to market and the staff of large companies, suppliers and agencies.


Notes For The Editors

- About Drayton Bird: World famous entrepreneur, author and advertising man. He has worked with the world’s leading brands, incl. American Express, Virgin, Mercedes and 4 of the largest Advertising Agency networks. He has lectured in 43 countries and at the top business schools in the world, incl. INSEAD, Columbia, New York and London Business School. Advertising legend David Ogilvy said he “knows more about direct marketing than anyone in the world”. (more information at

- About EADIM: All information available at

- About people behind EADIM: EADIM was put together by Drayton Bird and his partner, Marta Caricato, in partnership with FEDMA and the DMAs of the following countries: Bulgaria, Croatia, Czech Republic, Hungary, Latvia, Poland, Portugal, Romania, Slovakia, Slovenia, Turkey, Ukraine/Russia.

Contact Information

For press enquiries, please contact:

Marta Caricato
Tel: +44 (0)845 3700 121
Fax: +44 (0)845 3700 131
EADIM (the European Academy of Direct and Interactive Marketing Studies)
Marta Caricato