Roxanne Joffe Wins 2008 Frank G. Berlin, Sr. Woman Entrepreneurial Excellence Award

Roxanne Joffe, founder and President of Sarasota, Florida-based Brand Marketing and PR firm, CAP (formally CAP Creative), is awarded the 2008 Greater Sarasota Chamber of Commerce Frank G. Berlin, Sr. Award for Woman Entrepreneurial Excellence.

Sarasota, FL, June 01, 2008 --( Roxanne Joffe, President of Sarasota, Fla.-based CAP (formally CAP Creative) Brand Marketing and Public Relations firm, has received the 2008 Frank G. Berlin Woman Entrepreneurial Excellence Award. The award, presented by the Greater Sarasota Chamber of Commerce (GSCC), is one of eight given annually to Chamber members who meet the strictest criteria and interview processes. Awards are given for Small Business, Young Business, Cultural Organization, Non-Profit Organization, Diversity Visionary, Think Green, Young Professional and Woman Entrepreneurial Excellence.

Joffe, who started her business in her garage in 1998, moved to Sarasota in 2005 and has since won 66 advertising industry awards, including the prestigious TELLY award (for excellence in TV advertising) in 2005 and 2006. She also recently launched CAPtivate, a full scope event planning, production and management company. The CAP office is located at 1900 Main Street in downtown Sarasota.

Joffe is an active participant in the community and sits on several proactive groups including The Sarasota City Alliance, Leadership Sarasota, Downtown Partnership, Five Points Park Neighborhood Association and Sarasota City Parks Foundation. She is National Vice-Chairperson for Casting For Recovery, a non-profit support and educational program for women who have or have had breast cancer.

About Roxanne Joffe
Roxanne is an entrepreneur whose skills were honed early in her career when she formed a successful fashion design company. Her passion and energy are the driving force behind the exceptional CAP Public Relation team.

About CAP
CAP is a Brand Marketing and Public Relations firm. The Company is a member of Transworld Advertising Agency Network (TAAN). Comprised of twenty carefully selected US firms, fourteen European agencies, and four Pacific Rim companies, TAAN works cooperatively to enhance the intelligence, expertise, reach and effectiveness of each individual member agency. Notable clients include Hyatt, Camber Corporation, ollo Extra Virgin olive oil, TRiTON Companies, National Medicaid/Medicare Conference (NMMC), American Dermatology, ADS (American Dental Sales) and HealthTrust, LLC.

About the Frank G. Berlin, Sr. Awards
The Frank G. Berlin, Sr. Small Business Awards program was established in 1991 to honor greater Sarasota's small business entrepreneurs. Mr. Berlin, in many ways, symbolized the spirit of the award. He saw the enormous potential of having his own small business in the 1930s and succeeded in a number of business ventures. Mr. Berlin also epitomized the hopes and dreams of contemporary men and women in small business and actively supported and encouraged many of them. He became Chairman of The Greater Sarasota Chamber of Commerce in 1946 and was the driving force behind the formation of the Sarasota YMCA. The Chamber is very grateful to Mr. Berlin for lending his name to the awards program.

CAP Creative
Roxanne Joffe