Sorgenfrei - Know What's Next: Expands with Unique Blend of Talent

New York, NY, June 01, 2008 --( Sorgenfrei - Know What's Next, an innovative market research, competitive intelligence and strategic services provider announced a significant expansion today. The company is augmenting its capabilities in New Media, Technology Development, Branding, and Competitive Intelligence. Kieran Michael Brown, Hestia de Vries, Sara Farley and Michael Moir join the team.

"After three years of working with some of the most incredible brands in the world, we have decided to take it up a notch," said founder Peter Sorgenfrei. "We are adding the ability to apply expertise from disciplines not typically found inside a market research firm to the challenges our clients face.

“In the past, if a client was looking for a new channel strategy, but unsure what their customers were looking for, we would launch a traditional consumer survey,” Sorgenfrei added. “With our new team, we can not only survey your target audience, but also show you how to build that experience, help you brand it, and tell you what competitors are already doing and might do in response to your new channel."

New staff bios (more on

Kieran Michael Brown
Kieran Michael joins the firm as an Engagement Manager in New York. Kieran Michael has worked in competitive intelligence and product development for the past 15 years in the shipping, petroleum, pharmaceutical and biotech verticals. His corporate experience includes positions at Dynamar, the Dunn Group, and Standard & Poor's.

Hestia de Vries
Hestia is the firm’s new Associate for branding, design and packaging. Before joining the company, Hestia directed package design at Campbell's Soup and worked as senior global brand manager for Colgate Palmolive's Oral Care category. Hestia will be based in New York.

Sara Farley
Sara is an internationally recognized specialist in science, technology, and innovation. She has been commissioned by the governments of Brazil, Canada, Slovenia, and the UK as well as organizations like the Rockefeller Foundation to provide thought leadership, develop networks, and devise policies for sustainable development programs. She is an Associate in the firm’s New York office.

Michael Moir
Mike defines and delivers technology programs for the firm’s clients to connect and engage with their customers. He is a new and emerging media expert (social networks, consumer generated media, and viral marketing) and he has previously held positions at Avenue A | Razorfish and IBM. Mike resides in San Francisco and is the company’s new Interactive Strategist.

Sorgenfrei concluded: “This is a perfect time to expand. In uncertain and volatile times, missing market and competitive cues is more costly than in times when the economy is doing well. We have seen our business grow over the past several months, and are eager to continue that trajectory with the addition of these four talented individuals."

Sorgenfrei LLC
Kieran Michael Brown
Peter Sorgenfrei, Founder & President 1 646 696 1701