Carmel, IN, June 02, 2008 --(PR.com
)-- BDI Marketing announced today that the company’s new energy drink shot, Mini Thin Rush®, will be the featured energy drink at Connected’s 2008 MTV Movie Awards Celebrity Gift Lounge. The eagerly anticipated event will be held at the Hyatt West Hollywood, located at 8401 W Sunset Blvd in West Hollywood, California, Friday May 30 and Saturday May 31, 2008. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.
As the featured energy drink of this star-studded two-day affair celebrating and honoring 2008 MTV Movie Award nominees, Mini Thin Rush will benefit from exposure to and direct interaction with a highly sought after audience of elite guests including actors/actresses, musicians, comedians, producers, directors, athletes, and supermodels. Exposure for Mini Thin Rush will include personalized one-on-one interaction with attendees, valuable product sampling opportunities and prominent signage placement throughout the event.
Packed with hours of unprecedented insanity, the 17th annual MTV Movie Awards will premiere live on MTV, Sunday June 1st from the Gibson Amphitheatre in Universal City, CA. The show will be executive produced once again by Emmy Award winning producer Mark Burnett, and will feature re-enactments of mind-blowing Movie Awards moments, ridiculous new categories, plenty of ways to participate online, and an auditorium loaded with stars behaving badly. With the legendary golden popcorn up for grabs in such eccentric categories as "Best Kiss," "Best Villain," and "Best Comedic Performance," the 2008 MTV Movie Awards promises more over-the-top moments than ever before.
Designed for people on the go and available in a 2 ounce liquid shot, as well as gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal alternative to consuming high-sugar energy drinks. Mini Thin Rush® Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin Rush® Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin Rush® Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.
“We are thrilled to partner with Connected to salute MTV and the MTV Movie Award nominees on this terrific event. The coveted MTV generation represents one of our key user demographics and they recognize the value of the less liquid – more energy approach we take with our 2 ounce liquid shots, gum, and capsules. The exposure to this hip audience, who are all thoroughly immersed in pop culture, is directly in keeping with our mission to grow awareness of the Mini Thin Rush brand through outreach to, and creating buzz with today’s most influential consumers," stated Ms. Windle-Burcham.
About MTV Movie Awards:
The celeb-filled event is MTV's irreverent nod to the typical awards shows celebrating the year's best in movies, stand-out musical performances and more. Hailed for clever, one-of-a-kind film parodies, sexy lip-locking moments from the likes of Will Ferrell and Sacha Baron Cohen, and outrageous acceptance speeches such as Mike Myers' ode to Austin Powers with a mojo-induced dance number, the MTV Movie Awards has produced some of the most unforgettable and outrageous moments in award show history.
About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results. For more information, visit www.bdimarketing.com.