Bothell, WA, June 01, 2010 --(PR.com
)-- Men are getting more and more comfortable with a day at the spa. Many are seeing that there are benefits well beyond the Swedish massage and are trying facials, waxing, and body treatments. Nearly 30% of spagoers are now men according to the International Spa Association. Brian Lewis, owner of Amai Day Spa says “I never even went to a spa before I purchased this business, but now, facials are my favorite treatment because you get the skin care, the scalp and shoulder massage, and a hand and arm massage – it’s really a full treatment.” Men, often having used only soap to cleanse their face, really see a benefit after getting a professional facial. And when they can also relax at the same time, it’s a great thing.
Many Day Spas now offer men-specific treatments. At Amai Day Spa, men can get the Gentleman’s Facial, or the Executive Break – which includes a back treatment, 55-minute massage, and a hand a foot treatment. If you don’t know which treatment to get for Fathers Day, many spas now offer gift certificates, which allow men the flexibility to explore the spa at their own pace.
Spas are also encouraging women to get their men to the spa. At Amai, for the entire month of June, they are offering women ½ price treatments when they book a treatment for a special man in their life at the same time.