Plus Equals More with Aqua Chem®

Microsite and Online Water Analysis Tool Makes Pool Care Simple.

Atlanta, GA, June 05, 2008 --( Aqua Chem, the pool care brand known as Simply Smarter Pool Care™, has recently launched a new microsite,, to familiarize pool owners with its line of Plus products, which include 3” chlorine tablets, shock and algaecide. The site also links to Aqua Chem’s Online Water Analysis tool, which provides a pool water analysis with product recommendations, application instructions and a shopping list for needed products.

Consumers who visit will find a forum for sharing stories and a message board for visitors to post pool cleaning hints and tips. The site also includes information on the Plus product line:

3” Tablets Plus® - kills bacteria and controls algae. Also prevents corrosion and metal staining, reduces scale formation, softens water and has a built-in sunlight protector.

Shock Plus® – an oxidizer, buffer, flocculent and clarifier, all in one.

Algaecide Plus®– kills and controls black, green and mustard algae. Non-foaming with results in 24 hours.

In addition, Aqua Chem’s Online Water Analysis takes the guesswork out of pool care. With a pool water sample, a simple test strip and the help of this innovative online tool, pool owners have a customized care system at their fingertips.

“A new pool season has arrived, and pool owners are anticipating all of the backyard parties and barbecues they want to have with friends and family, not all the time they want to spend cleaning their pool,” said Melissa Hickman, Aqua Chem’s brand director. “Our value-added Plus line makes maintaining crystal clear water simpler than ever, so our customers can spend more time enjoying their pool and less time maintaining it.”

Registration for the Aqua Chem Plus Equals More Sweepstakes also runs online at through June 30, 2008. There is no purchase necessary – by simply filling out an online form, participants are registered for the chance to win the Ultimate Backyard Theater System worth over $7,000. This theater system includes a 5’ x 9’ inflatable screen, DVD player, LCD projector, audio mixer, microphone, 80-watt speakers and stands and a custom-built Pelican Case console. Five first prize winners will receive a premium quality wireless sound system that plays DVDs and Satellite Radio. Every week for 10 weeks, one winner will be chosen for an iPOD-compatible, portable MP3 music speaker system.

About Aqua Chem
With a goal of providing Simply Smarter Pool Care, the Aqua Chem brand is for the Do-it-Yourself consumer who desires a good value and products that are easy to use and understand. Aqua Chem stands for better performing products and offers superior resources to help educate and support consumers. For more information, visit

About BioLab, Inc. – A Chemtura Company
Chemtura Corporation, with 2006 sales of $3.7 billion, is a global manufacturer and marketer of specialty chemicals, crop protection and pool, spa and home care products. BioLab is the Consumer Products division of Chemtura, with headquarters in Lawrenceville, Georgia. The company markets and sells several key brands such as BioGuard, Aqua Chem, PoolTime, Omni and Sun in the pool and spa industry, plus Greased Lightning and The Works within the household cleaner markets.

Aqua Chem
Nicole Hunnicutt