Los Angeles, CA, June 06, 2008 --(PR.com
)-- Beating out hundreds of competitive titles, The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture written by widely-respected marketing strategist Denise Shiffman won the Indie Book Award for the business book category.
The Age of Engage (Hunt Street Press, March 2008) explores the impact of technology on markets and user behavior, and what businesses must do now to attract audiences. The Age of Engage will help marketers take advantage of the Web’s evolution and the cultural changes that have been a result.
All 2008 Indie Book Award winners are highlighted on the award website at IndieBookAwards.com.
About the Author:
Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials, and the award-winning author of The Age of Engage (published by Hunt Street Press). In her twenty-three-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.
About the Indie Book Awards:
The Indie Book Awards was established to recognize and honor the most exceptional independently published books in 70 different categories, for the year, and is presented by Independent Book Publishing Professionals Group in cooperation with Marilyn Allen of Allen O'Shea Literary Agency.