London, United Kingdom, June 06, 2008 --(PR.com
)-- Rights Workshop, Outdoor Exhibitions, Home-of-the-Hangover Lounge & Garden and New Museum Add Sizzle to Advertising’s Biggest Week.
Corbis (www.corbis.com), a leading visual media provider for the creative community, today announced its celebrity-packed plans for Cannes Lions 2008, the 55th International Advertising Festival held June 15-21 in Cannes, France. During the week-long event, Corbis will help recognize advertising’s best and brightest from around the world by hosting several activities and celebrating the role of photography and celebrity in advertising.
“Celebrity and icons are increasingly taking a starring role in advertising,” said Gary Shenk, CEO, Corbis. “This year at Cannes, we’re excited to recognize the increasingly fuzzy intersection between the advertising and entertainment industries.”
Corbis/SONY BMG MUSIC ENTERTAINMENT Lounge & Garden
The heart of Corbis’ presence at Cannes this year will be the Corbis/SONY BMG MUSIC ENTERTAINMENT Lounge & Garden, again situated at the Majestic Hotel, directly across from the Palais des Festivals. The stunning space will be fitted out with indoor and outdoor seating, self-service computers, WiFi and other amenities and offer guests massages as well as a range of smoothies, fresh drinks and other hangover cures. Like the last few years, the Lounge will be a Mecca for those looking for a few moments of peace, a chance to catch up on email or simply to recover from the effects of the previous night. People must register to be a guest of the lounge and may do so by visiting http://corbisevents.com/lounge-garden.
All Eyes on the Palais
On the front of the Palais, Corbis will be unveiling an exclusive portrait of Jimi Hendrix by Tes One based on an iconic image by acclaimed photographer Henry Diltz. Tes One’s work seamlessly bridges the gap between graphic design and fine art. He has developed his own signature by producing an urban street style with the deliberate and thoughtful technique of a fine draftsman. Tes One has enjoyed acclaim in places such as London, Miami, Detroit, Cleveland and San Francisco. Diltz is one of Corbis’ longest serving photographers and is best known for his photographs of The Doors, Jimi Hendrix, The Rolling Stones, The Beatles and Bruce Springsteen.
Cannes Lions 2008 Content Workshop: ‘The Use of Celebrity in Developing Brands’
On Thursday June 19 from 4:15 to 5:45 pm, Corbis Rights Services will host a Cannes Lions 2008 Content Workshop with the theme of 'The Use of Celebrity in Developing Brands.' The workshop will explore how celebrities and entertainment content are increasingly being used to rejuvenate products and build brands. The expert panel will ask what makes celebrities so popular with consumers and how can brands harness this popularity to boost their appeal. Panelists will include Mark Sherman, SVP Rights Services, Corbis, and a host of other experts and will be chaired by Lindsay Nicholson, Editorial Director at UK National Magazine Company, the publisher of Cosmopolitan, Esquire, Harper’s Bazaar and Reveal amongst others. For more information, visit: http://www.canneslions.com/festival/workshop_detail.cfm?workshop_id=86
“Cannes Fait Le Mur” Exhibition
For the third year in a row, Corbis is sponsoring an outdoor exhibit ‘Cannes Fait Le Mur’ featuring Los Angeles-based celebrity photographer Peggy Sirota. This outdoor exhibit will feature 17 large canvas billboards of Peggy's portraiture around the city. The portraits will include Hollywood film stars such as Jennifer Aniston, Charlize Theron, Mel Gibson, Jack Nicholson, Kevin Spacey and Eva Mendes. The billboards, presented by La Ville de Cannes, opened the festival season on May 14th with a presentation by the Mayor of Cannes, and will remain on display throughout the festival season.
Museum of Art for the Arts (MofAA)
Corbis will also unveil details of a new museum it is underwriting called The Museum of Art for the Arts (MofAA). The MofAA will be a revolutionary and dazzling international institution for the arts that is expected to become a beacon for the artistic and creative communities from around the world. It will seek to create a dialogue between the established and the avant-garde, the past and the present, in an environment that is responsive to the issues of contemporary culture, while being accessible to patrons that range from the aficionado to the casually curious. Full details will be announced during Cannes Lions 2008.
Corbis is a leading visual media provider for the creative community, licensing the widest array of award-winning contemporary, historical and entertainment photography as well as extensive collections of acclaimed illustration and footage. Its imagery is seen everyday around the world in advertising, media, publishing and corporate communications. Corbis is headquartered in Seattle with 15 offices throughout North America, Europe, Asia and Australia that serve more than 50 countries worldwide. For more information, visit www.corbis.com.
For customers interested in learning more about Corbis products and services:
United States: 1-800-260-0444
For more information or images from Corbis, press only:
GolinHarris for Corbis
+44 (0) 207 067 0632