The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists

Cathy Goodwin will be hosting a teleseminar with Joan Stewart aka the Publicity Hound. Do not miss this Free Opportunity.

Seattle, WA, June 11, 2008 --( “The New Rules of Press Releases: How to Write Them for Consumers, Not Only for Journalists” A Free Teleseminar Featuring Joan Stewart, aka The Publicity Hound.

Website Marketing Coach Cathy Goodwin, Ph.D., today announced a Free teleseminar featuring Joan Stewart, aka The Publicity Hound. This teleseminar (a class delivered by telephone) is designed for independent professionals who want to pull traffic to their websites using free publicity.

Thursday, June 12, at 2 PM Pacific Time (5 PM Eastern/NY).

Register at

“Over the past ten years, the rules of press releases have changed,” says Stewart. “We now write press releases for consumers who use search engines like Google. Press releases can pull traffic to your website and add clients to your practice, even if journalists think your release isn’t worthy of their time and attention.”

Publicity expert Joan Stewart, aka The Publicity Hound, knows dozens of companies who are doing just that. She will share insider tips and techniques, including

--The 6 elements of a great a press release, including the three elements that many people mistakenly skip because they don’t know any better

--How to judge the success of your press release (hint: it’s not a pile of newspaper and magazine clips)

--How to write press releases that attract search engines (so you increase traffic to your website)

--How to choose and place keywords to give your news the greatest exposure

--A major mistake companies make when choosing keywords and the one keyword phrase that’s a big waste of space

--The dirty little secret about those "free" press release distribution services, and what you must know before you consider using them

Featured guest Joan Stewart has spent over 20 years as a journalist, editor and media relations consultant. She shows people how to use the traditional media and social networking to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice.

Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 30,000 subscribers worldwide

Register for the free teleseminar at

Space is limited. Registered participants can access the session from any telephone (long distance charges apply) or they can listen in directly through the webcast. An mp3 recording will be available only to those who pre-register.

Seattle-based Cathy Goodwin, Ph.D. sells web site marketing services and information products to buyers from all over the world from her websites.

Contact: Cathy Goodwin

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Cathy Goodwin